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Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research
Meißner, Martin; Pfeiffer, Jella; Pfeiffer, Thies; … - In: Journal of business research : JBR 100 (2019), pp. 445-458
Persistent link: https://www.econbiz.de/10012023989
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Surprising adaptivity to set size changes in multi-attribute repeated choice tasks
Meißner, Martin; Oppewal, Harmen; Huber, Joel - In: Journal of business research : JBR 111 (2020), pp. 163-175
Persistent link: https://www.econbiz.de/10012237796
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How the layout of a unit price label affects eye-movements and product choice : an eye-tracking investigation
Bogomolova, Svetlana; Oppewal, Harmen; Cohen, Justin; … - In: Journal of business research : JBR 111 (2020), pp. 102-116
Persistent link: https://www.econbiz.de/10012239993
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Experimental analysis of consumer channel-mix use
Oppewal, Harmen; Tojib, Dewi Rooslani; Louvieris, Panos - In: Journal of business research : JBR 66 (2013) 11, pp. 2226-2233
Persistent link: https://www.econbiz.de/10009787898