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~isPartOf:"Journal of business research : JBR"
~person:"Septianto, Felix"
~subject:"Advertising effects"
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Advertising effects
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Septianto, Felix
Bove, Liliana L.
2
Choi, Yung Kyun
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Journal of business research : JBR
Journal of retailing and consumer services
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
International journal of advertising : the review of marketing communications
2
Asia Pacific journal of marketing and logistics
1
International marketing review
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Journal of business ethics : JBE
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Marketing intelligence & planning
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ECONIS (ZBW)
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The effectiveness of advertising images in promoting experiential offerings : an emotional response approach
Septianto, Felix
;
Ye, Sheng
;
Northey, Gavin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 344-352
Persistent link: https://www.econbiz.de/10012420418
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2
The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts
Septianto, Felix
;
Kemper, Joya A.
;
Chiew, Tung Moi
- In:
Journal of business research : JBR
110
(
2020
),
pp. 445-455
Persistent link: https://www.econbiz.de/10012237876
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