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Impulse buying and variety seeking : a trait-correlates perspective
Sharma, Piyush; Sivakumaran, Bharadhwaj; Marshall, Roger - In: Journal of business research : JBR 63 (2010) 3, pp. 276-283
Persistent link: https://www.econbiz.de/10003959644
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Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing
Rabbanee, Fazlul K.; Roy, Rajat; Sharma, Piyush - In: Journal of business research : JBR 141 (2022), pp. 13-25
Persistent link: https://www.econbiz.de/10013168029
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When in Rome! : complaint contagion effect in multi-actor service ecosystems
Chen, Ke; Chen, Jianxun; Zhan, Wu; Sharma, Piyush - In: Journal of business research : JBR 121 (2020), pp. 628-641
Persistent link: https://www.econbiz.de/10012417383
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Challenges and opportunities for marketers in the emerging markets
Sharma, Piyush; Luk, Sherriff T. K.; Cardinali, Silvio; … - In: Journal of business research : JBR 86 (2018), pp. 210-216
Persistent link: https://www.econbiz.de/10011855300
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Managing customer relationships in the emerging markets : guanxi as a driver of Chinese customer loyalty
Lee, Liane W. Y.; Tang, Yiming; Yip, Leslie S. C.; … - In: Journal of business research : JBR 86 (2018), pp. 356-365
Persistent link: https://www.econbiz.de/10011855359
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Looking beyond traditional measures of advertising impact : using neuroscientific methods to evaluate social marketing messages
Gountas, John; Gountas, Sandra; Ciorciari, Joseph; … - In: Journal of business research : JBR 105 (2019), pp. 121-135
Persistent link: https://www.econbiz.de/10012128491
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Demystifying the impact of customer participation on citizenship behaviors through interpersonal attraction and its contingencies
Chan, Kimmy Wa; Gong, Taeshik; Sharma, Piyush; Chu, Candace - In: Journal of business research : JBR 150 (2022), pp. 297-310
Persistent link: https://www.econbiz.de/10013365716