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~isPartOf:"Journal of business research : JBR"
~subject:"Big data"
~subject:"Digital assistant ability"
~subject:"EU-Staaten"
~subject:"Technikbewertung"
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Artificial intelligence in marketing : topic modeling, scientometric analysis, and research agenda
Mustak, Mekhail
;
Salminen, Joni
;
Plé, Loïc
;
Wirtz, Jochen
- In:
Journal of business research : JBR
124
(
2021
),
pp. 389-404
Persistent link: https://www.econbiz.de/10012493900
Saved in:
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Ability is in the eye of the beholder : how context and individual factors shape consumer perceptions of digital assistant ability
Beeler, Lisa
;
Zablah, Alex R.
;
Rapp, Adam
- In:
Journal of business research : JBR
148
(
2022
),
pp. 33-46
Persistent link: https://www.econbiz.de/10013325444
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