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~isPartOf:"Journal of business research : JBR"
~subject:"Big data"
~subject:"E-commerce"
~subject:"EU-Staaten"
~subject:"Technikbewertung"
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Journal of business research : JBR
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Achieving the promise of
AI
and ML in delivering economic and relational customer value in B2B
Latinovic, Zoran
;
Chatterjee, Sharmila C.
- In:
Journal of business research : JBR
144
(
2022
),
pp. 966-974
Persistent link: https://www.econbiz.de/10013185064
Saved in:
2
Artificial intelligence in marketing : topic modeling, scientometric analysis, and research agenda
Mustak, Mekhail
;
Salminen, Joni
;
Plé, Loïc
;
Wirtz, Jochen
- In:
Journal of business research : JBR
124
(
2021
),
pp. 389-404
Persistent link: https://www.econbiz.de/10012493900
Saved in:
3
AI
and digitalization in relationship management : impact of adopting
AI
-embedded CRM system
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of business research : JBR
150
(
2022
),
pp. 437-450
Persistent link: https://www.econbiz.de/10013365740
Saved in:
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