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~isPartOf:"Journal of business research : JBR"
~subject:"Consumer behaviour"
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Consumer behaviour
USA
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87
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50
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50
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Journal of business research : JBR
Working paper / National Bureau of Economic Research, Inc.
246
Journal of consumer research : JCR ; an interdisciplinary bimonthly
147
Journal of retailing and consumer services
74
Psychology & marketing
66
Journal of sport management : the official journal of the North American Society of Sport Management
64
NBER working paper series
60
Sport marketing quarterly : preferred journal of the Sport Marketing Association
58
International journal of hospitality management
56
Journal of fashion marketing and management
55
International journal of sport management and marketing : IJSMM
53
International journal of consumer studies
45
American journal of agricultural economics
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
41
The journal of consumer marketing
40
Young consumers : insight and ideas for responsible marketers
38
Journal of sports economics
37
The American economic review
37
International journal of sports marketing & sponsorship
35
Journal of international consumer marketing
35
Journal of marketing theory and practice
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
International journal of retail & distribution management
31
Journal of consumer behaviour : an international research review
31
Sport management review
30
Applied economics
29
European Sport management quarterly : ESMQ
29
American economic journal : a journal of the American Economic Association
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
27
Journal of marketing for higher education
27
Journal of food products marketing
25
Discussion paper / Centre for Economic Policy Research
24
Journal of advertising research
24
Services marketing quarterly
24
Journal of the Academy of Marketing Science
23
Journal of advertising : official publication of the American Academy of Advertising
22
Journal of travel and tourism marketing
22
Journal of marketing
21
Applied economics letters
20
Journal of business ethics : JOBE
20
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ECONIS (ZBW)
87
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1
"I support your team, support me in turn!" : the driving role of consumers' affiliation with the sponsored entity in explaining behavioral effects of sport sponsorship leveraging a...
Herrmann, Jean-Luc
;
Kacha, Mathieu
;
Derbaix, Christian
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 604-612
Persistent link: https://www.econbiz.de/10011436011
Saved in:
2
Game changing innovation or bad beat? : how sports betting can reduce fan engagement
Stadler Blank, Ashley
;
Loveland, Katherine E.
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 365-374
Persistent link: https://www.econbiz.de/10012643785
Saved in:
3
Team identification, discrete emotions, satisfaction, and event attachment : a social identity perspective
Prayag, Girish
;
Mills, Hamish
;
Lee, Craig
;
Soscia, Isabella
- In:
Journal of business research : JBR
112
(
2020
),
pp. 373-384
Persistent link: https://www.econbiz.de/10012230614
Saved in:
4
Engagement in sports virtual brand communities
Santos, Manuel Alonso dos
;
Guardia, Francisco Rejón
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 273-279
Persistent link: https://www.econbiz.de/10011881786
Saved in:
5
Sports fans and innovation : an analysis of
football
fans' satisfaction with video assistant refereeing through social identity and argumentative theories
Winand, Mathieu
;
Schneiders, Christopher
;
Merten, Sebastian
- In:
Journal of business research : JBR
136
(
2021
),
pp. 99-109
Persistent link: https://www.econbiz.de/10012663266
Saved in:
6
Do values or goals better explain intent? : a cross-national comparison
Fornerino, Marianela
;
Jolibert, Alain
;
Sanchez, Carol M.
; …
- In:
Journal of business research : JBR
64
(
2011
)
5
,
pp. 490-496
Persistent link: https://www.econbiz.de/10008901464
Saved in:
7
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
8
Antecedents and consequences of university brand identification
Balaji, M. S.
;
Roy, Sanjit
;
Sadeque, Saalem
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3023-3032
Persistent link: https://www.econbiz.de/10011507896
Saved in:
9
Brand management in higher education : the University Brand Personality Scale
Rauschnabel, Philipp A.
;
Krey, Nina
;
Babin, Barry J.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3077-3086
Persistent link: https://www.econbiz.de/10011507923
Saved in:
10
Higher education brand alliances : investigating consumers' dual-degree purchase intentions
Naidoo, Vik
;
Hollebeek, Linda D.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3113-3121
Persistent link: https://www.econbiz.de/10011507941
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