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Collaboration strategy decision-making using the Miles and Snow typology
Lin, Chinho; Tsai, Hua-ling; Wu, Ju-chuan - In: Journal of business research : JBR 67 (2014) 9, pp. 1979-1990
Persistent link: https://www.econbiz.de/10010380092
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Communicating sadness : the impact of emotional crisis communication on the organizational post-crisis reputation
Schoofs, Lieze; Claeys, An-Sofie - In: Journal of business research : JBR 130 (2021), pp. 271-282
Persistent link: https://www.econbiz.de/10012544790
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Presenting comparative price promotions vertically or horizontally : does it matter?
Feng, Shan; Suri, Rajneesh; Chao, Mike Chen-Ho; Koç, Ümit - In: Journal of business research : JBR 76 (2017), pp. 209-218
Persistent link: https://www.econbiz.de/10011713623
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Price fairness perceptions and customer loyalty in a retail context
Martin, William C.; Ponder, Nicole; Lueg, Jason E. - In: Journal of business research : JBR 62 (2009) 6, pp. 588-593
Persistent link: https://www.econbiz.de/10003853694
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How price complexity takes its toll : the neglected role of a simplicity bias and fairness in price evaluations
Homburg, Christian; Totzek, Dirk; Krämer, Melanie - In: Journal of business research : JBR 67 (2014) 6, pp. 1114-1122
Persistent link: https://www.econbiz.de/10010364509
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Exploring price fairness perceptions and their influence on consumer behavior
Malc, Domen; Mumel, Damijan; Pisnik Korda, Aleksandra - In: Journal of business research : JBR 69 (2016) 9, pp. 3693-3697
Persistent link: https://www.econbiz.de/10011515236
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Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing
Rabbanee, Fazlul K.; Roy, Rajat; Sharma, Piyush - In: Journal of business research : JBR 141 (2022), pp. 13-25
Persistent link: https://www.econbiz.de/10013168029
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Consumer perception of price fairness and dynamic pricing : evidence from Booking.com
Alderighi, Marco; Nava, Consuelo Rubina; Calabrese, Matteo - In: Journal of business research : JBR 145 (2022), pp. 769-783
Persistent link: https://www.econbiz.de/10013197951
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The road to consumer forgiveness is paved with money or apology? : the roles of empathy and power in service recovery
Wei, Chuang; Liu, Maggie Wenjing; Keh, Hean Tat - In: Journal of business research : JBR 118 (2020), pp. 321-334
Persistent link: https://www.econbiz.de/10012288607
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Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets
Ferguson, Jodie L.; Brown, Brian P.; Johnston, Wesley J. - In: Journal of business research : JBR 72 (2017), pp. 80-92
Persistent link: https://www.econbiz.de/10011645485