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Selling through online marketplaces with consumer profiling
Xing, Xinjie; Huang, Hongfu; Hedenstierna, Carl Philip T. - In: Journal of business research : JBR 164 (2023), pp. 1-23
Persistent link: https://www.econbiz.de/10014304129
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Relative importance of online versus offline information for Internet purchases : product category and Internet experience effects
Cheema, Amar; Papatla, Purushottam - In: Journal of business research : JBR 63 (2010) 9/10, pp. 979-985
Persistent link: https://www.econbiz.de/10008652123
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Targeting without alienating on the Internet : ethnic minority and majority consumers
Bartikowski, Boris; Taieb, Besma; Chandon, Jean-Louis - In: Journal of business research : JBR 69 (2016) 3, pp. 1082-1089
Persistent link: https://www.econbiz.de/10011440217
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Determinants of consumers' response to pay-what-you-want pricing strategy on the Internet
Weisstein, Fei L.; Kukar-Kinney, Monika; Monroe, Kent B. - In: Journal of business research : JBR 69 (2016) 10, pp. 4313-4320
Persistent link: https://www.econbiz.de/10011554569
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Mapping consumer's cross-device usage for online search : mobile- vs. PC-based search in the purchase decision process
Han, Sangman; Han, Jin K.; Im, Il; Jung, Sung In; Lee, … - In: Journal of business research : JBR 142 (2022), pp. 387-399
Persistent link: https://www.econbiz.de/10013168306
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Online retailing across e-channels and e-channel touchpoints : Empirical studies of consumer behavior in the multichannel e-commerce environment
Wagner, Gerhard; Schramm-Klein, Hanna; Steinmann, Sascha - In: Journal of business research : JBR 107 (2020), pp. 256-270
Persistent link: https://www.econbiz.de/10012156755
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Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei; Jayawardhena, Chanaka; Shukla, Paurav; … - In: Journal of business research : JBR 176 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
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Reappraising the roles of review valence and conflict in online relationships
Liu, Ran; Ford, John B.; Zhang, Weiyong; Bonnici, Joseph - In: Journal of business research : JBR 167 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
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Editorial: Marketing communications and consumer behavior : introduction to the special issue from 2007 La Londe conference
Askegaard, Søren; Merunka, Dwight R.; Sirgy, M. Joseph - In: Journal of business research : JBR 61 (2008) 10, pp. 1027-1029
Persistent link: https://www.econbiz.de/10003766337
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Editorial: Marketing communications and consumer behavior : introduction to the special issue from the 2009 La Londe conference
Barnier, Virginie De; Janiszewski, Chris A.; Merunka, … - In: Journal of business research : JBR 64 (2011) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10008806373