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Modeling country entrepreneurial activity to inform entrepreneurial-marketing research
Peterson, Mark - In: Journal of business research : JBR 113 (2020), pp. 105-116
Persistent link: https://www.econbiz.de/10012230445
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When does electronic word-of-mouth matter? : a study of consumer product reviews
Zhang, Jason Q.; Craciun, Georgiana; Shin, Dongwook - In: Journal of business research : JBR 63 (2010) 12, pp. 1336-1341
Persistent link: https://www.econbiz.de/10008747477
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From virtual travelers to real friends : relationship-building insights from an online travel community
Kunz, Werner; Seshadri, Sukanya - In: Journal of business research : JBR 68 (2015) 9, pp. 1822-1828
Persistent link: https://www.econbiz.de/10011384126
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The importance of being earnest : mandatory vs. voluntary disclosure of incentives for online product reviews
Cui, Geng; Chung, Yuho; Peng, Ling; Zheng, Wanyi - In: Journal of business research : JBR 141 (2022), pp. 633-645
Persistent link: https://www.econbiz.de/10013168006
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Moving towards digital platforms revolution? : antecedents, determinants and conceptual framework for offline B2B networks
Peruchi, Diego Falcão; Pacheco, Diego Augusto de Jesus; … - In: Journal of business research : JBR 142 (2022), pp. 344-363
Persistent link: https://www.econbiz.de/10013168297
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How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun; Zhang, Shuang - In: Journal of business research : JBR 142 (2022), pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
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Institutional pioneers and articulation work in digital platform infrastructure-building
Palmer, Mark; Toral, Inci; Truong, Yann; Lowe, Fiona - In: Journal of business research : JBR 142 (2022), pp. 930-945
Persistent link: https://www.econbiz.de/10013169473
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"I digitize so I exist" : searching for critical capabilities affecting firms' digital innovation
Tortora, Debora; Chierici, Roberto; Briamonte, … - In: Journal of business research : JBR 129 (2021), pp. 193-204
Persistent link: https://www.econbiz.de/10012509645
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Purchase now and consume later : do online and offline environments drive online social interactions and sales?
Kim, Jikyung; Kim, Sanghwa; Choi, Jeonghye - In: Journal of business research : JBR 120 (2020), pp. 274-285
Persistent link: https://www.econbiz.de/10012417129
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Digital platform openness : drivers, dimensions and outcomes
Broekhuizen, T. L. J.; Emrich, Oliver; Gijsenberg, … - In: Journal of business research : JBR 122 (2021), pp. 902-914
Persistent link: https://www.econbiz.de/10012420646