//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~subject:"Marketing management"
~subject:"Pricing strategy"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
E-Game-Advertising als Ersatz...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Pricing strategy
Social Web
Werbung
167
Advertising
158
Advertising effects
114
Werbewirkung
114
Consumer behaviour
106
Konsumentenverhalten
106
Internet marketing
42
Online-Marketing
42
Brand management
29
Markenführung
29
Computerspiel
28
Video game
28
Brand image
24
Markenimage
24
Social web
20
Markenartikel
18
Brand
16
Emotion
14
USA
11
United States
10
Experiment
9
Game theory
8
Spieltheorie
8
Bibliometrics
7
Bibliometrie
7
Gender
7
Geschlecht
7
Psychology of advertising
7
Purchase intention
7
Social Marketing
7
Social marketing
7
Theorie
7
Theory
7
Werbepsychologie
7
Einzelhandel
6
Innovation
6
Retail trade
6
Brand attitude
5
Confidence
5
more ...
less ...
Online availability
All
Undetermined
23
Type of publication
All
Article
27
Type of publication (narrower categories)
All
Article in journal
27
Aufsatz in Zeitschrift
27
Language
All
English
27
Author
All
Martín Herrán, Guiomar
2
Sigué, Simon Pierre
2
Assaf, A. Georges
1
Baalbaki, Sally
1
Badrinarayanan, Vishag A.
1
Berlo, Zeph M. C. van
1
Bigné Alcañiz, J. Enrique
1
Botella-Carrubi, Dolores
1
Buzeta, Cristian
1
Cabras, Ignazio
1
Cambier, Fanny
1
Cao, Zixia
1
Chang, Yaping
1
Chen, Huan
1
Cheng, Zhang
1
Chinchanachokchai, Sydney
1
Chiou, Jyh-Shen
1
Choi, Yung Kyun
1
Cowling, Peter
1
De Giovanni, Pietro
1
De Gregorio, Federico
1
Devlin, Sam
1
Fernandes, Kiran
1
Goumagias, Nikolaos
1
Guitart, Ivan A.
1
Guzman, Francisco
1
Hervet, Guillaume
1
Hsiao, Chih-Hui
1
Hsu, Chiu-Ping
1
Kakaria, Shobhit
1
Keh, Hean Tat
1
Kim, Do Yuon
1
Kim, Hye-yŏng
1
Kim, Jaemin
1
Kim, Jooyoung
1
Kim, Sang Hoon
1
Kudenko, Daniel
1
Laan, L. Nynke van der
1
Lee, Kyu Hyung
1
Li, Feng
1
more ...
less ...
Published in...
All
Journal of business research : JBR
International journal of advertising : the review of marketing communications
52
European journal of operational research : EJOR
25
Journal of promotion management : innovations in planning and applied research
24
International journal of internet marketing and advertising : IJIMA
22
Journal of marketing communications
21
Journal of retailing and consumer services
21
Journal of advertising research
19
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
European journal of marketing : EJM
13
Journal of advertising : official publication of the American Academy of Advertising
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Psychology & marketing
13
Journal of marketing
12
International journal of advertising : the quarterly review of marketing communications
11
International journal of industrial organization
11
CESifo working papers
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
International journal of electronic commerce : IJEC
9
Journal of advertising
9
Journal of current issues and research in advertising
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of production economics
8
Journal of marketing management : MM
8
Journal of promotion management : JPM
8
SpringerLink / Bücher
8
Technological forecasting & social change : an international journal
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Discussion papers / CEPR
7
Journal of Islamic marketing : JIMA
7
Research
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Young consumers : insight and ideas for responsible marketers
7
Asia Pacific journal of marketing and logistics
6
Cogent business & management
6
Economics letters
6
International journal of production research
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
more ...
less ...
Source
All
ECONIS (ZBW)
27
Showing
1
-
10
of
27
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A dual identification framework of online multiplayer video games : the case of massively multiplayer online role playing games (MMORPGs)
Badrinarayanan, Vishag A.
;
Sierra, Jeremy J.
;
Martin, …
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 1045-1052
Persistent link: https://www.econbiz.de/10010517112
Saved in:
2
A Bayesian network approach to examining key success factors of mobile games
Park, Hyun Jung
;
Kim, Sang Hoon
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1353-1359
Persistent link: https://www.econbiz.de/10009755999
Saved in:
3
The effects of role variety and ability disparity on virtual group performance
Zheng, Sijing
;
Zeng, Xiaohua
;
Cheng, Zhang
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3468-3477
Persistent link: https://www.econbiz.de/10011514835
Saved in:
4
Gamification for value creation and viewer engagement in gamified livestreaming services : the moderating role of gender in esports
Qian, Tyreal Yizhou
;
Matz, Robbie
;
Luo, Lei
;
Xu, Chenglong
- In:
Journal of business research : JBR
145
(
2022
),
pp. 482-494
Persistent link: https://www.econbiz.de/10013197922
Saved in:
5
Brands in virtual reality games : affective processes within computer-mediated consumer experiences
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
;
Smit, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 458-465
Persistent link: https://www.econbiz.de/10012420439
Saved in:
6
The influence of dialogic engagement and prominence on visual product placement in virtual reality videos
Wang, Ye
;
Chen, Huan
- In:
Journal of business research : JBR
100
(
2019
),
pp. 493-502
Persistent link: https://www.econbiz.de/10012024000
Saved in:
7
Role of authenticity in massively multiplayer online role playing games (MMORPGs) : determinants of virtual item purchase intention
Wu, Shu-Ling
;
Hsu, Chiu-Ping
- In:
Journal of business research : JBR
92
(
2018
),
pp. 242-249
Persistent link: https://www.econbiz.de/10011925435
Saved in:
8
From value chains to technological platforms : the effects of crowdfunding in the digital game industry
Nucciarelli, Alberto
;
Li, Feng
;
Fernandes, Kiran
; …
- In:
Journal of business research : JBR
78
(
2017
),
pp. 341-352
Persistent link: https://www.econbiz.de/10011736407
Saved in:
9
Effects of advertising-evoked vicarious nostalgia on brand heritage
Merchant, Altaf
;
Rose, Gregory
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2619-2625
Persistent link: https://www.econbiz.de/10010233136
Saved in:
10
Manufacturer's cooperative advertising, demand uncertainty, and information sharing
Yan, Ruiliang
;
Cao, Zixia
;
Pei, Zhi
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 709-717
Persistent link: https://www.econbiz.de/10011436236
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->