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On Inequity Aversion
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Alderighi, Marco
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Journal of business research : JBR
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1
Presenting comparative price promotions vertically or horizontally : does it matter?
Feng, Shan
;
Suri, Rajneesh
;
Chao, Mike Chen-Ho
;
Koç, Ümit
- In:
Journal of business research : JBR
76
(
2017
),
pp. 209-218
Persistent link: https://www.econbiz.de/10011713623
Saved in:
2
Price
fairness
perceptions and customer loyalty in a retail context
Martin, William C.
;
Ponder, Nicole
;
Lueg, Jason E.
- In:
Journal of business research : JBR
62
(
2009
)
6
,
pp. 588-593
Persistent link: https://www.econbiz.de/10003853694
Saved in:
3
How price complexity takes its toll : the neglected role of a simplicity bias and
fairness
in price evaluations
Homburg, Christian
;
Totzek, Dirk
;
Krämer, Melanie
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1114-1122
Persistent link: https://www.econbiz.de/10010364509
Saved in:
4
Exploring price
fairness
perceptions and their influence on consumer behavior
Malc, Domen
;
Mumel, Damijan
;
Pisnik Korda, Aleksandra
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3693-3697
Persistent link: https://www.econbiz.de/10011515236
Saved in:
5
Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Sharma, Piyush
- In:
Journal of business research : JBR
141
(
2022
),
pp. 13-25
Persistent link: https://www.econbiz.de/10013168029
Saved in:
6
Consumer perception of price
fairness
and dynamic pricing : evidence from Booking.com
Alderighi, Marco
;
Nava, Consuelo Rubina
;
Calabrese, Matteo
- In:
Journal of business research : JBR
145
(
2022
),
pp. 769-783
Persistent link: https://www.econbiz.de/10013197951
Saved in:
7
Partitioned pricing, price
fairness
perceptions, and the moderating effects of brand relationships in SME business markets
Ferguson, Jodie L.
;
Brown, Brian P.
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 80-92
Persistent link: https://www.econbiz.de/10011645485
Saved in:
8
How collective stress affects price
fairness
perceptions : the role of nostalgia
Xia, Lan
;
Roggeveen, Anne L.
- In:
Journal of business research : JBR
152
(
2022
),
pp. 361-371
Persistent link: https://www.econbiz.de/10013493991
Saved in:
9
When higher prices increase sales : how chronic and manipulated desires for conspicuousness and rarity moderate price's impact on choice of luxury brands
Hwang, Yookyung
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1912-1920
Persistent link: https://www.econbiz.de/10010379207
Saved in:
10
Dynamic pricing and reference price effects
Prakash, David Z.
;
Spann, Martin
- In:
Journal of business research : JBR
152
(
2022
),
pp. 300-314
Persistent link: https://www.econbiz.de/10013493986
Saved in:
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