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The influence of dialogic engagement and prominence on visual product placement in virtual reality videos
Wang, Ye; Chen, Huan - In: Journal of business research : JBR 100 (2019), pp. 493-502
Persistent link: https://www.econbiz.de/10012024000
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A dual identification framework of online multiplayer video games : the case of massively multiplayer online role playing games (MMORPGs)
Badrinarayanan, Vishag A.; Sierra, Jeremy J.; Martin, … - In: Journal of business research : JBR 68 (2015) 5, pp. 1045-1052
Persistent link: https://www.econbiz.de/10010517112
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The effects of role variety and ability disparity on virtual group performance
Zheng, Sijing; Zeng, Xiaohua; Cheng, Zhang - In: Journal of business research : JBR 69 (2016) 9, pp. 3468-3477
Persistent link: https://www.econbiz.de/10011514835
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Role of authenticity in massively multiplayer online role playing games (MMORPGs) : determinants of virtual item purchase intention
Wu, Shu-Ling; Hsu, Chiu-Ping - In: Journal of business research : JBR 92 (2018), pp. 242-249
Persistent link: https://www.econbiz.de/10011925435
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A Bayesian network approach to examining key success factors of mobile games
Park, Hyun Jung; Kim, Sang Hoon - In: Journal of business research : JBR 66 (2013) 9, pp. 1353-1359
Persistent link: https://www.econbiz.de/10009755999
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Brands in virtual reality games : affective processes within computer-mediated consumer experiences
Berlo, Zeph M. C. van; Reijmersdal, Eva A. van; Smit, … - In: Journal of business research : JBR 122 (2021), pp. 458-465
Persistent link: https://www.econbiz.de/10012420439
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From value chains to technological platforms : the effects of crowdfunding in the digital game industry
Nucciarelli, Alberto; Li, Feng; Fernandes, Kiran; … - In: Journal of business research : JBR 78 (2017), pp. 341-352
Persistent link: https://www.econbiz.de/10011736407
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Gamification for value creation and viewer engagement in gamified livestreaming services : the moderating role of gender in esports
Qian, Tyreal Yizhou; Matz, Robbie; Luo, Lei; Xu, Chenglong - In: Journal of business research : JBR 145 (2022), pp. 482-494
Persistent link: https://www.econbiz.de/10013197922
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Manufacturer's cooperative advertising, demand uncertainty, and information sharing
Yan, Ruiliang; Cao, Zixia; Pei, Zhi - In: Journal of business research : JBR 69 (2016) 2, pp. 709-717
Persistent link: https://www.econbiz.de/10011436236
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Effective marketing communication via social networking site : the moderating role of the social tie
Shen, George Chung-Chi; Chiou, Jyh-Shen; Hsiao, Chih-Hui; … - In: Journal of business research : JBR 69 (2016) 6, pp. 2265-2270
Persistent link: https://www.econbiz.de/10011472234