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An appraisal of the use of student subjects in marketing research
Burnett, John J.; Dunne, Patrick M. - In: Journal of business research : JBR 14 (1986) 4, pp. 329-343
Persistent link: https://www.econbiz.de/10003507049
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A multi-group analysis of online survey respondent data quality : comparing a regular USA consumer panel to MTurk samples
Smith, Scott M.; Roster, Catherine A.; Golden, Linda L.; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3139-3148
Persistent link: https://www.econbiz.de/10011507956
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Contribution of southern authors in major marketing publications
Fields, D. M. - In: Journal of business research : JBR 22 (1991) 1, pp. 33-45
Persistent link: https://www.econbiz.de/10001098797
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Shopping patterns of the rural consumer : exploring the relationship between shopping orientations and outshopping
Lumpkin, James R. - In: Journal of business research : JBR 14 (1986) 1, pp. 63-81
Persistent link: https://www.econbiz.de/10001021698
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Using self-congruity and ideal congruity to predict purchase motivation
Sirgy, M. Joseph - In: Journal of business research : JBR 13 (1985) 3, pp. 195-206
Persistent link: https://www.econbiz.de/10001021721
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Ethnic marketing practice and research at the intersection of market and social development : a macro study of the past and present, with a look to the future
Peñaloza, Lisa - In: Journal of business research : JBR 82 (2018), pp. 273-280
Persistent link: https://www.econbiz.de/10011771895