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~isPartOf:"Journal of business research : JBR"
~subject:"Viral marketing"
~type_genre:"Article in journal"
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Viral marketing
Customer satisfaction
301
Kundenzufriedenheit
300
Bibliometrics
291
Bibliometrie
286
Consumer behaviour
224
Konsumentenverhalten
224
Relationship marketing
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Balaji, M. S.
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Journal of business research : JBR
Journal of retailing and consumer services
41
International journal of hospitality management
28
Tourism management : research, policies, practice
20
Journal of hospitality marketing & management
19
Journal of travel and tourism marketing
17
International journal of contemporary hospitality management
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
The journal of services marketing
14
Cogent business & management
10
Psychology & marketing
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of strategic marketing
8
Asia Pacific journal of marketing and logistics
7
Journal of marketing management : MM
7
The TQM journal : the international review of organizational improvement
7
European journal of marketing : EJM
6
International journal of electronic marketing and retailing : IJEMR
6
Journal of service management
6
Service business
6
The service industries journal
6
Tourism management perspectives : TMP
6
International journal of retail and distribution management
5
Journal of internet commerce
5
Journal of marketing communications
5
Journal of retailing
5
Journal of service research : JSR
5
Services marketing quarterly
5
Electronic commerce research
4
International journal of internet marketing and advertising : IJIMA
4
International journal of leisure and tourism marketing : IJLTM
4
International journal of market research
4
International journal of quality and service sciences
4
International journal of services and operations management
4
International journal of technology marketing : IJTMkt
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Journal of electronic commerce research : JECR
4
Journal of global marketing
4
Journal of hospitality and tourism insights
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
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ECONIS (ZBW)
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1
Co-creation of online service recoveries and its effects on complaint bystanders
Hutzinger, Clemens
;
Weitzl, Wolfgang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 525-538
Persistent link: https://www.econbiz.de/10012544868
Saved in:
2
The effect of the valence of forgiveness to service recovery strategies and service outcomes in food delivery apps
Kaur, Puneet
;
Talwar, Shalini
;
Islam, Nazrul
;
Salo, Jari
; …
- In:
Journal of business research : JBR
147
(
2022
),
pp. 142-157
Persistent link: https://www.econbiz.de/10013271481
Saved in:
3
The effects of warmth-oriented and competence-oriented service recovery messages on observers on online platforms
Huang, Ran
;
Ha, Sejin
- In:
Journal of business research : JBR
121
(
2020
),
pp. 616-627
Persistent link: https://www.econbiz.de/10012417382
Saved in:
4
The effects of marketer- and advocate-initiated online service recovery responses on silent bystanders
Weitzl, Wolfgang
;
Hutzinger, Clemens
- In:
Journal of business research : JBR
80
(
2017
),
pp. 164-175
Persistent link: https://www.econbiz.de/10011771479
Saved in:
5
Service failures in times of crisis : an analysis of eWOM emotionality
Gerrath, Maximilian H. E. E.
;
Mafael, Alexander
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468762
Saved in:
6
Online product returns : the role of perceived environmental efficacy and post-purchase entrepreneurial cognitive dissonance
Fernandez-Lores, S.
;
Crespo-Tejero, N.
; …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014549442
Saved in:
7
Dual organizational identification impacting client satisfaction and word of mouth loyalty
Webber, Sheila Simsarian
- In:
Journal of business research : JBR
64
(
2011
)
2
,
pp. 119-125
Persistent link: https://www.econbiz.de/10008839690
Saved in:
8
Negative online reviews and consumers' service consumption
Golmohammadi, Alireza
;
Mattila, Anna S.
;
Gauri, Dinesh Kumar
- In:
Journal of business research : JBR
116
(
2020
),
pp. 27-36
Persistent link: https://www.econbiz.de/10012257533
Saved in:
9
Examining the relationship between language divergence and word-of-mouth intentions
Van Vaerenbergh, Yves
;
Holmqvist, Jonas
- In:
Journal of business research : JBR
67
(
2014
)
8
,
pp. 1601-1608
Persistent link: https://www.econbiz.de/10010379257
Saved in:
10
When does electronic word-of-mouth matter? : a study of consumer product reviews
Zhang, Jason Q.
;
Craciun, Georgiana
;
Shin, Dongwook
- In:
Journal of business research : JBR
63
(
2010
)
12
,
pp. 1336-1341
Persistent link: https://www.econbiz.de/10008747477
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