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Stability of membership in market segments indentified with a disaggregate consumption model
Farley, John U.; Lehmann, Donald R.; Winer, Russell S. - In: Journal of business research : JBR 15 (1987) 4, pp. 313-328
Persistent link: https://www.econbiz.de/10003545007
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Perceived importance of selected product information sources in two time periods by United States and West German consumers
Anderson, Ronald D.; Engledow, Jack L. - In: Journal of business research : JBR 9 (1981) 4, pp. 339-351
Persistent link: https://www.econbiz.de/10001833990
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Optimizing the product developing process using psychophysical scaling
Rabino, Samuel; Moskowitz, Howard R. - In: Journal of business research : JBR 10 (1982) 3, pp. 295-308
Persistent link: https://www.econbiz.de/10003635388
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Stationarity test for the beta binomial model
Sabavala, Darius J.; Morrison, Donald G. - In: Journal of business research : JBR 9 (1981) 2, pp. 221-230
Persistent link: https://www.econbiz.de/10003635854
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Cultural differences in consumer socialization : a comparison of Chinese-Canadian and Caucasian-Canadian children
Kim, Chankon; Yang, Zhiyong; Lee, Hanjoon - In: Journal of business research : JBR 62 (2009) 10, pp. 955-962
Persistent link: https://www.econbiz.de/10003887578
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Conjoint measurement experiment of consumer comlaining behavior
Didow, Nicholas M.; Barksdale, Hiram C. - In: Journal of business research : JBR 10 (1982) 4, pp. 419-429
Persistent link: https://www.econbiz.de/10003482714
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An investigation of consumer evaluations of reference price discount claims
Lichtenstein, Donald R.; Rearden, William O. - In: Journal of business research : JBR 17 (1988) 2, pp. 189-200
Persistent link: https://www.econbiz.de/10003485074
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Self-monitoring, norms, and attitudes as influences on consumer complaining
Bearden, William O.; Crockett, Melissa - In: Journal of business research : JBR 9 (1981) 3, pp. 255-266
Persistent link: https://www.econbiz.de/10003485080
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The involvement-commitment model : Theory and implications
Beatty, Sharon E.; Kahle, Lynn R.; Homer, Pamela - In: Journal of business research : JBR 16 (1988) 2, pp. 149-167
Persistent link: https://www.econbiz.de/10003485185
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Foreign consumers' perspective of the products and marketing practices of the United States versus selected European countries
Arnold, Danny R.; Darling, John R. - In: Journal of business research : JBR 17 (1988) 3, pp. 237-248
Persistent link: https://www.econbiz.de/10003474135