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The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance
Wu, Jie; Ma, Zhenzhong; Liu, Zhiyang - In: Journal of business research : JBR 99 (2019), pp. 524-533
Persistent link: https://www.econbiz.de/10012023717
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Two tales of internationalization : Chinese internet firms' expansion into the European market
Vecchi, Alessandra; Brennan, Louis - In: Journal of business research : JBR 152 (2022), pp. 106-127
Persistent link: https://www.econbiz.de/10013493965
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The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy; Perry, Patsy; Moore, Christopher; Warnaby, Gary - In: Journal of business research : JBR 69 (2016) 1, pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
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Cultural influences on global firms' decisions to cut the strategic brand ties that bind : a commentary essay
Roster, Catherine A. - In: Journal of business research : JBR 67 (2014) 4, pp. 486-488
Persistent link: https://www.econbiz.de/10010362096
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The United States export and foreign direct investment linkage in Canadian manufacturing industries
Meredith, Lindsay N. - In: Journal of business research : JBR 24 (1992) 1, pp. 73-88
Persistent link: https://www.econbiz.de/10001118894
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How internal marketing drive customer satisfaction in matured and maturing European markets?
Kadic-Maglajlic, Selma; Boso, Nathaniel; Micevski, Milena - In: Journal of business research : JBR 86 (2018), pp. 291-299
Persistent link: https://www.econbiz.de/10011855339
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Does effective democracy explain MNE location choice? : attractiveness to FDI and cross-border M&As
Basu, Debarati; Mitra, Shabana; Purohit, Archana - In: Journal of business research : JBR 167 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014383153
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Multinational corporations in Eastern Europe: welcome trade partners or unwelcome change agents?
Amine, Lyn S. - In: Journal of business research : JBR 14 (1986) 2, pp. 133-145
Persistent link: https://www.econbiz.de/10003501624
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Competing in China : introduction to the special section
Grosse, Robert Edward; Yan Ling - In: Journal of business research : JBR 68 (2015) 6, pp. 1145-1148
Persistent link: https://www.econbiz.de/10010528587
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Is FDI doing good? : a golden rule for FDI ethics
Paniagua, Jordi; Sapena, Juan - In: Journal of business research : JBR 67 (2014) 5, pp. 807-812
Persistent link: https://www.econbiz.de/10010363301