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Journal of business research : JBR
European journal of operational research : EJOR
154
SpringerLink / Bücher
123
Journal of business ethics : JOBE
121
Management science : journal of the Institute for Operations Research and the Management Sciences
91
Theory and decision : an international journal for multidisciplinary advances in decision science
88
NBER working paper series
76
Journal of economic theory
67
Group decision and negotiation
63
Working paper / National Bureau of Economic Research, Inc.
60
Journal of behavioral decision making
54
Games and economic behavior
52
Decision analysis : a journal of the Institute for Operations Research and the Management Sciences, INFORMS
48
Journal of economic behavior & organization : JEBO
48
Journal of mathematical economics
48
NBER Working Paper
48
Omega : the international journal of management science
48
Economic theory : official journal of the Society for the Advancement of Economic Theory
46
Mathematical social sciences
46
Social choice and welfare
44
Journal of the Operational Research Society
43
Europäische Hochschulschriften / 5
39
Journal of advertising research
39
Fuzzy optimization and decision making : a journal of modeling and computation under uncertainty
38
Journal of economic psychology : research in economic psychology and behavioral economics
38
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
38
Working paper
38
Springer eBook Collection
37
Discussion paper / Centre for Economic Policy Research
36
The American economic review
36
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
35
Economics letters
35
CESifo working papers
30
IEEE transactions on engineering management : EM
28
Tinbergen Institute research series
27
Gabler Edition Wissenschaft
26
Journal of risk and uncertainty : JRU
25
Revue économique : revue bimestrielle
25
Springer-Lehrbuch
25
Experimental economics : a journal of the Economic Science Association
24
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ECONIS (ZBW)
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1
Is CPM related to the advertising effectiveness of magazines?
Woodside, Arch G.
;
Reid, David M.
- In:
Journal of business research : JBR
3
(
1975
)
4
,
pp. 323-334
Persistent link: https://www.econbiz.de/10003013259
Saved in:
2
Media allocation model using nonlinear benefit curves
Locander, William B.
- In:
Journal of business research : JBR
6
(
1978
)
4
,
pp. 273-293
Persistent link: https://www.econbiz.de/10002393244
Saved in:
3
A media-product class investigation of innovators and opinion leaders
Bruno, Albert V.
;
Hustad, Thomas P.
- In:
Journal of business research : JBR
3
(
1975
)
4
,
pp. 335-344
Persistent link: https://www.econbiz.de/10001956016
Saved in:
4
Reconfiguring human-machine relations in the automation age : an actor-network analysis on automation's takeover of the advertising media planning industry
Wu, Shangyuan
;
Wong, Pei Wen
;
Tandoc, Edson C. <Jr.>
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014434852
Saved in:
5
Achieving adaptive ends through equivocality: a study of organizational antecedents and consequences
Neill, Stern
;
Rose, Gregory
- In:
Journal of business research : JBR
60
(
2007
)
4
,
pp. 305-313
Persistent link: https://www.econbiz.de/10003451382
Saved in:
6
Organizational dimensions of marketing-research ethics
Skinner, Steven J.
;
Ferrell, O. C.
;
Dubinsky, Alan J.
- In:
Journal of business research : JBR
16
(
1988
)
3
,
pp. 209-223
Persistent link: https://www.econbiz.de/10003533337
Saved in:
7
Decision-making's impact on organizational learning and information overload
Bettis-Outland, Harriette
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 814-820
Persistent link: https://www.econbiz.de/10009552481
Saved in:
8
Muddling through in innovation : on incremental failure in developing an engine
Rehn, Alf
;
Lindahl, Marcus
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 807-813
Persistent link: https://www.econbiz.de/10009552489
Saved in:
9
Hedonistic rationality : healthy food consumption choice using muddling-through
Hausman, Angela
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 794-801
Persistent link: https://www.econbiz.de/10009552498
Saved in:
10
Scientific muddling: Decision making through a Lindblomian lens
Johnston, Wesley J.
;
Low, Brian
;
Wilson, Timothy L.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 717-719
Persistent link: https://www.econbiz.de/10009552518
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