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Psychologie und Werbung
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Werbung
167
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Choi, Yung Kyun
3
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Laroche, Michel
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Lei, Jing
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Martín Herrán, Guiomar
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Warlop, Luk
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
Journal of advertising research
247
International journal of advertising : the review of marketing communications
213
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
183
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
146
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of marketing
76
European journal of operational research : EJOR
74
NBER working paper series
72
SpringerLink / Bücher
72
Journal of historical research in marketing
70
Jahrbuch der Absatz- und Verbrauchsforschung
67
Journal of promotion management : innovations in planning and applied research
67
European journal of marketing : EJM
66
Journal of marketing research : JMR
66
Working paper / National Bureau of Economic Research, Inc.
62
International journal of internet marketing and advertising : IJIMA
60
Psychology & marketing
60
Journal of retailing and consumer services
58
NBER Working Paper
55
International journal of industrial organization
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
49
Journal of business ethics : JOBE
46
Journal of current issues and research in advertising
46
Markenartikel : das Magazin für Markenführung
44
Marketing : ZFP ; journal of research and management
44
CESifo working papers
37
Young consumers : insight and ideas for responsible marketers
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Marketing letters : a journal of research in marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
Journal of global marketing
33
Economics letters
32
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ECONIS (ZBW)
173
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1
The role of conflict, culture, and myth in creating attitudinal commitment
Bodkin, Charles D.
;
Amato, Christie
;
Peters, Cara
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 1013-1019
Persistent link: https://www.econbiz.de/10003888177
Saved in:
2
Ad eroticism from a psychological distance perspective : investigating its effects in light of consumers' sex, ethical judgments, and moral attentiveness
Theodorakis, Ioannis G.
;
Painesis, Grigorios
- In:
Journal of business research : JBR
142
(
2022
),
pp. 524-539
Persistent link: https://www.econbiz.de/10013168413
Saved in:
3
How psychological distance shapes hedonic consumption : the moderating role of the need to justify
Didi Alaoui, Mohamed
;
Valette-Florence, Pierre
;
Cova, …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 57-69
Persistent link: https://www.econbiz.de/10013271375
Saved in:
4
Evolutionary psychological consumer research : bold, bright, but better with behavior
Otterbring, Tobias
;
Sundie, Jill
;
Li, Yexin Jessica
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 473-484
Persistent link: https://www.econbiz.de/10012417155
Saved in:
5
The marketing of evolutionary psychology
Saad, Gad
- In:
Journal of business research : JBR
120
(
2020
),
pp. 485-491
Persistent link: https://www.econbiz.de/10012417156
Saved in:
6
Psychological ownership and disownership in reward-based crowdfunding
Nesij Huvaj, M.
;
Darmody, Aron
;
Smith, Robert S.
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014280505
Saved in:
7
Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions, advertising and consumer choice
Trujillo, Carlos A.
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 982-985
Persistent link: https://www.econbiz.de/10003732092
Saved in:
8
Brand choice and varying quantity of information
Patton, W. E.
- In:
Journal of business research : JBR
12
(
1984
)
1
,
pp. 75-85
Persistent link: https://www.econbiz.de/10003648221
Saved in:
9
Dynamic market impacts of generic dairy advertising
Nicholson, Charles F.
;
Kaiser, Harry M.
- In:
Journal of business research : JBR
61
(
2008
)
11
,
pp. 1125-1135
Persistent link: https://www.econbiz.de/10003766630
Saved in:
10
The role of gender and personality traits in response to ads using violent images to promote consumption of sports entertainment
McDaniel, Stephen R.
;
Lim, Choong Hoon
;
Mahan, Joseph E.
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 606-612
Persistent link: https://www.econbiz.de/10003486973
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