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Hochschulökonomie und Bildungs...
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Journal of business research : JBR
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480
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396
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393
Economics of education review
369
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Journal of human resources : JHR
54
American economic journal : a journal of the American Economic Association
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1
Delphi study of the future of marketing of higher education
Hayes, Tom
- In:
Journal of business research : JBR
60
(
2007
)
9
,
pp. 927-931
Persistent link: https://www.econbiz.de/10003538989
Saved in:
2
Brand harmonization in the international higher education market
Hemsley-Brown, Jane
;
Goonawardana, Shivonne
- In:
Journal of business research : JBR
60
(
2007
)
9
,
pp. 942-948
Persistent link: https://www.econbiz.de/10003538997
Saved in:
3
A contemporary higher education student-choice model for developed countries
Vrontis, Demetris
;
Thrassou, Alkis
;
Melanthiou, Yioula
- In:
Journal of business research : JBR
60
(
2007
)
9
,
pp. 979-989
Persistent link: https://www.econbiz.de/10003539021
Saved in:
4
Arming consumers against product placement : a comparison of factual and evaluative educational interventions
Tessitore, Tina
;
Geuens, Maggie
- In:
Journal of business research : JBR
95
(
2019
),
pp. 38-48
Persistent link: https://www.econbiz.de/10011979739
Saved in:
5
Healthcare management priorities in Latin America : framework and responses
Ketelhöhn, Niels
;
Sanz, Luis
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3835-3838
Persistent link: https://www.econbiz.de/10011515277
Saved in:
6
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
7
Antecedents and consequences of university brand identification
Balaji, M. S.
;
Roy, Sanjit
;
Sadeque, Saalem
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3023-3032
Persistent link: https://www.econbiz.de/10011507896
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8
Brand identification in higher education : a conditional process analysis
Palmer, Adrian
;
Koenig-Lewis, Nicole
;
Asaad, Yousra
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3033-3040
Persistent link: https://www.econbiz.de/10011507901
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9
Internal brand co-creation : the experiential brand meaning cycle in higher education
Dean, Dianne
;
Arroyo-Gamez, Ramon E.
;
Pich, Christopher
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3041-3048
Persistent link: https://www.econbiz.de/10011507907
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10
The role of brand attachment strength in higher education
Dennis, Charles
;
Papagiannidis, Savvas
;
Alamanos, …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3049-3057
Persistent link: https://www.econbiz.de/10011507912
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