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The influence of dialogic engagement and prominence on visual product placement in virtual reality videos
Wang, Ye; Chen, Huan - In: Journal of business research : JBR 100 (2019), pp. 493-502
Persistent link: https://www.econbiz.de/10012024000
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The impact of movie titles on box office success
Bae, Giwoong; Kim, Hye-jin - In: Journal of business research : JBR 103 (2019), pp. 100-109
Persistent link: https://www.econbiz.de/10012104104
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Developing a film-based service experience blueprinting technique
Pöppel, Jürgen; Finsterwalder, Jörg; Laycock, Rebecca A. - In: Journal of business research : JBR 85 (2018), pp. 459-466
Persistent link: https://www.econbiz.de/10011815618
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Blame it on Hollywood : the influence of films on Paris as product location
Gkritzali, Alkmini; Lampel, Joseph; Wiertz, Caroline - In: Journal of business research : JBR 69 (2016) 7, pp. 2363-2370
Persistent link: https://www.econbiz.de/10011490952
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Logic combination and performance across occupational communities : the case of French film directors
Durand, Rodolphe; Hadida, Allègre L. - In: Journal of business research : JBR 69 (2016) 7, pp. 2371-2379
Persistent link: https://www.econbiz.de/10011490958
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Fashion's role in visualizing physical and psychological transformations in movies
Choi, Hyeonyoung; Ko, Eunju; Megehee, Carol M. - In: Journal of business research : JBR 67 (2014) 1, pp. 2911-2918
Persistent link: https://www.econbiz.de/10010235280
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Understanding preferences for motion pictures
Gazley, Aaron; Clark, Gemma; Sinha, Ashish - In: Journal of business research : JBR 64 (2011) 8, pp. 854-861
Persistent link: https://www.econbiz.de/10009228998
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A forecasting system for movie attendance
Marshall, Pablo; Dockendorff, Monika; Ibáñez, Soledad - In: Journal of business research : JBR 66 (2013) 10, pp. 1800-1806
Persistent link: https://www.econbiz.de/10009772367
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Knowledge based resources, property based resources and supplier bargaining power in Hollywood motion picture projects
Skilton, Paul F. - In: Journal of business research : JBR 62 (2009) 8, pp. 834-840
Persistent link: https://www.econbiz.de/10003861059
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Fast and frequent : investigating box office revenues of motion picture sequels
Basuroy, Suman; Chatterjee, Subimal - In: Journal of business research : JBR 61 (2008) 7, pp. 798-803
Persistent link: https://www.econbiz.de/10003709518