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African microentrepreneurship : the reality of everyday challenges
DeBerry-Spence, Benet; Elliot, Esi A. - In: Journal of business research : JBR 65 (2012) 12, pp. 1665-1673
Persistent link: https://www.econbiz.de/10009683172
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Understanding subsistence marketplaces : toward sustainable consumption and commerce for a better world
Viswanathan, Madhu; Rosa, Jose Antonio - In: Journal of business research : JBR 63 (2010) 6, pp. 535-537
Persistent link: https://www.econbiz.de/10003982071
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Low socioeconomic class and consumer complexity expectations for new product technology
Trujillo, Carlos A.; Barrios, Andrés; Camacho, Sonia M.; … - In: Journal of business research : JBR 63 (2010) 6, pp. 538-547
Persistent link: https://www.econbiz.de/10003982072
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How the poor in a developing country view business' contribution to quality-of-life 5 years after a national crisis
Peterson, Mark; Ekici, Ahmet; Hunt, David M. - In: Journal of business research : JBR 63 (2010) 6, pp. 548-558
Persistent link: https://www.econbiz.de/10003982081
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Marketing to subsistence consumers : lessons from practice
Weidner, Kelly L.; Rosa, Jose Antonio; Viswanathan, Madhu - In: Journal of business research : JBR 63 (2010) 6, pp. 559-569
Persistent link: https://www.econbiz.de/10003982088
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Understanding consumption and entrepreneurship in subsistence marketplaces
Viswanathan, Madhu; Sridharan, Srinivas; Ritchie, Robin - In: Journal of business research : JBR 63 (2010) 6, pp. 570-581
Persistent link: https://www.econbiz.de/10003982089
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Creating mutual value : lessons learned from ventures serving base of the pyramid producers
London, Ted; Anupindi, Ravi; Sheth, Sateen - In: Journal of business research : JBR 63 (2010) 6, pp. 582-594
Persistent link: https://www.econbiz.de/10003982090
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Building entrepreneurship in subsistence markets : microfranchising as an employment incubator
Christensen, Lisa Jones; Parsons, Helen; Fairbourne, Jason - In: Journal of business research : JBR 63 (2010) 6, pp. 595-601
Persistent link: https://www.econbiz.de/10003982091
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A naturological approach to marketing exchanges : implications for the bottom of the pyramid
Hill, Ronald Paul - In: Journal of business research : JBR 63 (2010) 6, pp. 602-607
Persistent link: https://www.econbiz.de/10003982093
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Making theory and practice in subsistence markets : an analytic autorthnography of MASAZI in Accra, Ghana
DeBerry-Spence, Benet́ - In: Journal of business research : JBR 63 (2010) 6, pp. 608-616
Persistent link: https://www.econbiz.de/10003982094