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Corporate social responsibility and corporate social irresponsibility : introduction to a special topic section
Murphy, Patrick E.; Schlegelmilch, Bodo B. - In: Journal of business research : JBR 66 (2013) 10, pp. 1807-1813
Persistent link: https://www.econbiz.de/10009772366
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Corporate citizenship : challenging the corporate centricity in corporate marketing
Andersen, Sophie Esmann; Johansen, Trine Susanne - In: Journal of business research : JBR 131 (2021), pp. 686-699
Persistent link: https://www.econbiz.de/10012545106
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Social marketing : a pathway to consumption reduction?
Peattie, Kenneth J.; Peattie, Sue - In: Journal of business research : JBR 62 (2009) 2, pp. 260-268
Persistent link: https://www.econbiz.de/10003810570
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Using social marketing to enhance hotel reuse programs
Shang, Jingzhi; Basil, Debra Z.; Wymer, Walter - In: Journal of business research : JBR 63 (2010) 2, pp. 166-172
Persistent link: https://www.econbiz.de/10003954673
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Redefining social marketing with contemporary commercial marketing definitions
Dann, Stephen - In: Journal of business research : JBR 63 (2010) 2, pp. 147-153
Persistent link: https://www.econbiz.de/10003954664
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Creating firm, customer, and societal value : toward a theory of positive marketing
Gopaldas, Ahir - In: Journal of business research : JBR 68 (2015) 12, pp. 2446-2451
Persistent link: https://www.econbiz.de/10011399497
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What becomes sacred to the consumer : implications for marketers
Schindler, Robert M.; Minton, Elizabeth A. - In: Journal of business research : JBR 151 (2022), pp. 355-365
Persistent link: https://www.econbiz.de/10013459811
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Corporate social responsibility reporting and organizational stigma : the case of "sin" industries
Grougiou, Vassiliki; Dedoulis, Emmanuouil; Leventis, … - In: Journal of business research : JBR 69 (2016) 2, pp. 905-914
Persistent link: https://www.econbiz.de/10011436349
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Doing well while doing good? : an integrative review of marketing criticism and response
Stoeckl, Verena E.; Luedicke, Marius K. - In: Journal of business research : JBR 68 (2015) 12, pp. 2452-2463
Persistent link: https://www.econbiz.de/10011399500
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"Let's call a spade a spade, not a gardening tool" : how euphemisms shape moral judgement in corporate social responsibility domains
Farrow, Katherine; Grolleau, Gilles; Mzoughi, Naoufel - In: Journal of business research : JBR 131 (2021), pp. 254-267
Persistent link: https://www.econbiz.de/10012544968