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An appraisal of the use of student subjects in marketing research
Burnett, John J.; Dunne, Patrick M. - In: Journal of business research : JBR 14 (1986) 4, pp. 329-343
Persistent link: https://www.econbiz.de/10003507049
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A multi-group analysis of online survey respondent data quality : comparing a regular USA consumer panel to MTurk samples
Smith, Scott M.; Roster, Catherine A.; Golden, Linda L.; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3139-3148
Persistent link: https://www.econbiz.de/10011507956
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Contribution of southern authors in major marketing publications
Fields, D. M. - In: Journal of business research : JBR 22 (1991) 1, pp. 33-45
Persistent link: https://www.econbiz.de/10001098797
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Shopping patterns of the rural consumer : exploring the relationship between shopping orientations and outshopping
Lumpkin, James R. - In: Journal of business research : JBR 14 (1986) 1, pp. 63-81
Persistent link: https://www.econbiz.de/10001021698
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Using self-congruity and ideal congruity to predict purchase motivation
Sirgy, M. Joseph - In: Journal of business research : JBR 13 (1985) 3, pp. 195-206
Persistent link: https://www.econbiz.de/10001021721
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Ethnic marketing practice and research at the intersection of market and social development : a macro study of the past and present, with a look to the future
Peñaloza, Lisa - In: Journal of business research : JBR 82 (2018), pp. 273-280
Persistent link: https://www.econbiz.de/10011771895
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Falsifying laboratory results through field tests : a time-series methodology and some results
Barta, Rajeev; Vanhonacker, Wilfred R. - In: Journal of business research : JBR 16 (1988) 4, pp. 281-300
Persistent link: https://www.econbiz.de/10003483415
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Validating the search, experience, and credence product classification framework
Girard, Tulay; Dion, Paul - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1079-1087
Persistent link: https://www.econbiz.de/10008652777
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Designing experiences strategically
Alcántara, Enrique; Artacho, Miguel A.; Martínez, … - In: Journal of business research : JBR 67 (2014) 6, pp. 1074-1080
Persistent link: https://www.econbiz.de/10010364526
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How do 3-dimensional images promote products on the Internet?
Choi, Yung Kyun; Taylor, Charles Raymond - In: Journal of business research : JBR 67 (2014) 10, pp. 2164-2170
Persistent link: https://www.econbiz.de/10010400095