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Predicting social media performance metrics and evaluation of the impact on brand building : a data mining approach
Moro, Sérgio; Rita, Paulo; Vala, Vernardo - In: Journal of business research : JBR 69 (2016) 9, pp. 3341-3351
Persistent link: https://www.econbiz.de/10011514784
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On big data-guided upstream business research and its knowledge management
Nimmagadda, Shastri L.; Reiners, Torsten; Wood, Lincoln C. - In: Journal of business research : JBR 89 (2018), pp. 143-158
Persistent link: https://www.econbiz.de/10011881629
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Giant fight : customer churn prediction in traditional broadcast industry
Li, Yixin; Hou, Bingzhang; Wu, Yue; Zhao, Donglai; Xie, … - In: Journal of business research : JBR 131 (2021), pp. 630-639
Persistent link: https://www.econbiz.de/10012545031
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Examining the impact of luxury brand's social media marketing on customer engagement​ : using big data analytics and natural language processing
Liu, Xia; Shin, Hyunju; Burns, Alvin C. - In: Journal of business research : JBR 125 (2021), pp. 815-826
Persistent link: https://www.econbiz.de/10012494182
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Customer experience management in the age of big data analytics : a strategic framework
Holmlund, Maria; Van Vaerenbergh, Yves; Ciuchita, Robert; … - In: Journal of business research : JBR 116 (2020), pp. 356-365
Persistent link: https://www.econbiz.de/10012257620
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Customer churn prediction in telecommunication industry using data certainty
Amin, Adnan; Al-Obeidat, Feras; Shah, Babar; Adnan, Awais; … - In: Journal of business research : JBR 94 (2019), pp. 290-301
Persistent link: https://www.econbiz.de/10011947415
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Strategic orientations, developmental culture, and big data capability
Lin, Canchu; Kunnathur, Anand S. - In: Journal of business research : JBR 105 (2019), pp. 49-60
Persistent link: https://www.econbiz.de/10012128479
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Customer-centered data power : sensing and responding capability in big data analytics
Tseng, Hsiao-Ting - In: Journal of business research : JBR 158 (2023), pp. 1-7
Persistent link: https://www.econbiz.de/10014281085
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Technological advantage, alliances with customers, local knowledge and competitor identification
Wu, Jie; Olk, Paul - In: Journal of business research : JBR 67 (2014) 10, pp. 2106-2114
Persistent link: https://www.econbiz.de/10010400108
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Collaborating to innovate : effects on customer knowledge management and performance
Fidel, Pilar; Schlesinger, Walesska; Cervera, Amparo - In: Journal of business research : JBR 68 (2015) 7, pp. 1426-1428
Persistent link: https://www.econbiz.de/10011297944