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How US consumers view in-store promotions
Schultz, Don E.; Block, Martin P. - In: Journal of business research : JBR 64 (2011) 1, pp. 51-54
Persistent link: https://www.econbiz.de/10008806346
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The Inevitability of Integrated Communications
Schultz, Don E. - In: Journal of business research : JBR 37 (1996) 3, pp. 139-146
Persistent link: https://www.econbiz.de/10006739172
Cover Image
How U.S. consumers view in-store promotions
Schultz, Don E.; Block, Martin P. - In: Journal of business research : JBR 64 (2011) 1, pp. 51-55
Persistent link: https://www.econbiz.de/10008769047