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Is CPM related to the advertising effectiveness of magazines?
Woodside, Arch G.; Reid, David M. - In: Journal of business research : JBR 3 (1975) 4, pp. 323-334
Persistent link: https://www.econbiz.de/10003013259
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Media allocation model using nonlinear benefit curves
Locander, William B. - In: Journal of business research : JBR 6 (1978) 4, pp. 273-293
Persistent link: https://www.econbiz.de/10002393244
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A media-product class investigation of innovators and opinion leaders
Bruno, Albert V.; Hustad, Thomas P. - In: Journal of business research : JBR 3 (1975) 4, pp. 335-344
Persistent link: https://www.econbiz.de/10001956016