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Optimal price and advertising policy for new products
Schmalen, Helmut - In: Journal of business research : JBR 10 (1982) 1, pp. 17-30
Persistent link: https://www.econbiz.de/10002783387
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Is CPM related to the advertising effectiveness of magazines?
Woodside, Arch G.; Reid, David M. - In: Journal of business research : JBR 3 (1975) 4, pp. 323-334
Persistent link: https://www.econbiz.de/10003013259
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Media allocation model using nonlinear benefit curves
Locander, William B. - In: Journal of business research : JBR 6 (1978) 4, pp. 273-293
Persistent link: https://www.econbiz.de/10002393244
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Carryover effects of advertising on sales of durable goods
Moriarty, Mark M. - In: Journal of business research : JBR 11 (1983) 1, pp. 127-137
Persistent link: https://www.econbiz.de/10002517842
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An empirical approach to recent financial theory
Jones, Charles P.; Simkowitz, Michael A. - In: Journal of business research : JBR 2 (1974), pp. 265-276
Persistent link: https://www.econbiz.de/10003167951
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Comparative dynamics in a life cycle theory the firm
Senchack jr., Andrew J.; Lee, Wayne Y. - In: Journal of business research : JBR 8 (1980) 2, pp. 159-185
Persistent link: https://www.econbiz.de/10002802244
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Capital cost and adjusted present value : reconciliation and amplification
Lewellen, Wilbur G.; Long, Michael S.; McConnell, John J. - In: Journal of business research : JBR 5 (1977) 2, pp. 109-127
Persistent link: https://www.econbiz.de/10002371280
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Computer-assisted financial planning : the planner-model interface
Stone, Bernell K.; Downes, David H.; Magee, Robert P. - In: Journal of business research : JBR 5 (1977) 3, pp. 215-233
Persistent link: https://www.econbiz.de/10002885167
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The hierarchical classification of financial ratios
Pinches, George E.; Eubank, Arthur A.; Mingo, Kent A. - In: Journal of business research : JBR 3 (1975) 4, pp. 295-310
Persistent link: https://www.econbiz.de/10002640531
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Valuation and firm investment and financing policies with personal tax biases
Schall, Lawrence D. - In: Journal of business research : JBR 9 (1981) 1, pp. 87-111
Persistent link: https://www.econbiz.de/10002738612