Narrow search
Showing 1 - 10 of 59
Cover Image
Optimal price and advertising policy for new products
Schmalen, Helmut - In: Journal of business research : JBR 10 (1982) 1, pp. 17-30
Persistent link: https://www.econbiz.de/10002783387
Cover Image
Media allocation model using nonlinear benefit curves
Locander, William B. - In: Journal of business research : JBR 6 (1978) 4, pp. 273-293
Persistent link: https://www.econbiz.de/10002393244
Cover Image
Carryover effects of advertising on sales of durable goods
Moriarty, Mark M. - In: Journal of business research : JBR 11 (1983) 1, pp. 127-137
Persistent link: https://www.econbiz.de/10002517842
Cover Image
Is CPM related to the advertising effectiveness of magazines?
Woodside, Arch G.; Reid, David M. - In: Journal of business research : JBR 3 (1975) 4, pp. 323-334
Persistent link: https://www.econbiz.de/10003013259
Cover Image
Special section on Eastern European markets and marketing systems
In: Journal of business research : JBR 14 (1986) 1, pp. 107-176
Persistent link: https://www.econbiz.de/10001021852
Cover Image
The (r)evolution of wine marketing mix : from the 4Ps to the 4Es
Festa, Giuseppe; Cuomo, Maria Teresa; Metallo, Gerardino; … - In: Journal of business research : JBR 69 (2016) 5, pp. 1550-1555
Persistent link: https://www.econbiz.de/10011450311
Cover Image
Managing to make market agencements : the temporally bound elements of stigma in favelas
Fernandes, Josi; Mason, Katy; Chakrabarti, Ronika - In: Journal of business research : JBR 95 (2019), pp. 128-142
Persistent link: https://www.econbiz.de/10011979826
Cover Image
The service-dominant logic perspective for enhancing the e-commerce of wine : a test/application on the Italian wine sector
Festa, Giuseppe; Cuomo, Maria Teresa; Metallo, Gerardino - In: Journal of business research : JBR 101 (2019), pp. 477-484
Persistent link: https://www.econbiz.de/10012103430
Cover Image
Growing the pie in emerging markets : marketing strategies for increasing the ratio of non-users to users
Sinha, Mona; Sheth, Jagdish N. - In: Journal of business research : JBR 86 (2018), pp. 217-224
Persistent link: https://www.econbiz.de/10011855302
Cover Image
Electric utility returns and the market model
Beedles, William L. - In: Journal of business research : JBR 12 (1984) 4, pp. 463-479
Persistent link: https://www.econbiz.de/10003486383