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Market mechanics : a study to measure the effect of marketing instruments on the market position of fast-moving consumer goods
Stöwsand, Heino; Wenzel, Wilfried - In: Journal of business research : JBR 7 (1979) 3, pp. 243-257
Persistent link: https://www.econbiz.de/10002883417
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Modeling the effect of advertising on price response : an econometric framework and some preliminary findings
Vanhonacker, Wilfried R. - In: Journal of business research : JBR 19 (1989) 2, pp. 127-149
Persistent link: https://www.econbiz.de/10001070110
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Applying industry practices to promote healthy foods : an exploration of positive marketing outcomes
Bublitz, Melissa G.; Peracchio, Laura A. - In: Journal of business research : JBR 68 (2015) 12, pp. 2484-2493
Persistent link: https://www.econbiz.de/10011399520
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Utterly fresh perspectives on consumer research and advertising : introducing the special issue from the 2013 La Londe conference
Warlop, Luk; Shrum, L. J.; Merunka, Dwight; Barnier, … - In: Journal of business research : JBR 67 (2014) 7, pp. 1519-1521
Persistent link: https://www.econbiz.de/10010379287
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Do market share and demand uncertainty influence the relation between advertising expenditures and shareholder value?
Hill, Katerina E.; Hill, Matthew D.; Kelly, G. Wayne - In: Journal of business research : JBR 115 (2020), pp. 61-69
Persistent link: https://www.econbiz.de/10012270833
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Channel coordination with a manufacturer controlling the price and the effect of competition
Sacco, Armando; De Giovanni, Pietro - In: Journal of business research : JBR 96 (2019), pp. 97-114
Persistent link: https://www.econbiz.de/10011980698
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Communication and marketing of services by religious organizations in India
Iyer, Sriya; Velu, Chander; Mumit, Abdul - In: Journal of business research : JBR 67 (2014) 2, pp. 59-67
Persistent link: https://www.econbiz.de/10010237676
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Collective market shaping by competitors and its contribution to market resilience
Beninger, Stefanie; Francis, June N. P. - In: Journal of business research : JBR 122 (2021), pp. 293-303
Persistent link: https://www.econbiz.de/10012420404
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Legal, regulatory, and ethical issues in marketing and consumer behavior : special issue
In: Journal of business research : JBR 24 (1992) 4, pp. 281-375
Persistent link: https://www.econbiz.de/10001123240
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The impact of firms' risk-taking attitudes on advertising budgets
Lee, Don Y. - In: Journal of business research : JBR 31 (1994) 2, pp. 247-256
Persistent link: https://www.econbiz.de/10001171340