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Optimal price and advertising policy for new products
Schmalen, Helmut - In: Journal of business research : JBR 10 (1982) 1, pp. 17-30
Persistent link: https://www.econbiz.de/10002783387
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Is CPM related to the advertising effectiveness of magazines?
Woodside, Arch G.; Reid, David M. - In: Journal of business research : JBR 3 (1975) 4, pp. 323-334
Persistent link: https://www.econbiz.de/10003013259
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Media allocation model using nonlinear benefit curves
Locander, William B. - In: Journal of business research : JBR 6 (1978) 4, pp. 273-293
Persistent link: https://www.econbiz.de/10002393244
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Carryover effects of advertising on sales of durable goods
Moriarty, Mark M. - In: Journal of business research : JBR 11 (1983) 1, pp. 127-137
Persistent link: https://www.econbiz.de/10002517842
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Buying while expecting to sell : the economic psychology of online resale
Chu, Hsunchi; Liao, Shuling - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1073-1078
Persistent link: https://www.econbiz.de/10008652779
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Evolutionary psychological consumer research : bold, bright, but better with behavior
Otterbring, Tobias; Sundie, Jill; Li, Yexin Jessica; … - In: Journal of business research : JBR 120 (2020), pp. 473-484
Persistent link: https://www.econbiz.de/10012417155
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The marketing of evolutionary psychology
Saad, Gad - In: Journal of business research : JBR 120 (2020), pp. 485-491
Persistent link: https://www.econbiz.de/10012417156