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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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ECONIS (ZBW)
2,006
USB Cologne (EcoSocSci)
1
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1
Mother logit analysis of substitution effects in consumer shopping destination choice
Timmermans, Harry J. P.
- In:
Journal of business research : JBR
23
(
1991
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10001118893
Saved in:
2
Brand placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
128
(
2021
),
pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
Saved in:
3
Team identification, discrete emotions, satisfaction, and event attachment : a social identity perspective
Prayag, Girish
;
Mills, Hamish
;
Lee, Craig
;
Soscia, Isabella
- In:
Journal of business research : JBR
112
(
2020
),
pp. 373-384
Persistent link: https://www.econbiz.de/10012230614
Saved in:
4
Globalization, national identity, biculturalism and consumer behavior : a longitudinal study of Dutch consumers
Sobol, Kamila
;
Cleveland, Mark
;
Laroche, Michel
- In:
Journal of business research : JBR
82
(
2018
),
pp. 340-353
Persistent link: https://www.econbiz.de/10011771906
Saved in:
5
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu
;
Zhu, Chengfeng
;
Septianto, Felix
- In:
Journal of business research : JBR
153
(
2022
),
pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
Saved in:
6
Firm downsizing and satisfaction among United States and European customers
Lewin, Jeffrey E.
;
Biemans, Wim
;
Ulaga, Wolfgang
- In:
Journal of business research : JBR
63
(
2010
)
7
,
pp. 697-706
Persistent link: https://www.econbiz.de/10003984857
Saved in:
7
Business legacy planning for mega events : the case of the 2022 World Cup in Qatar
Kaplanidou, Kyriaki
;
Al Emadi, Ahmed
;
Sagas, Michael
; …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4103-4111
Persistent link: https://www.econbiz.de/10011553929
Saved in:
8
Linking female entrepreneurs' motivation to business survival
Rey-Martí, Andrea
;
Tur Porcar, Ana
;
Mas-Tur, Alicia
- In:
Journal of business research : JBR
68
(
2015
)
4
,
pp. 810-814
Persistent link: https://www.econbiz.de/10010504983
Saved in:
9
Incentives, opportunism and behavioral uncertainty in electricity industries
Niesten, Eva
;
Jolink, Albert
- In:
Journal of business research : JBR
65
(
2012
)
7
,
pp. 1031-1039
Persistent link: https://www.econbiz.de/10009562177
Saved in:
10
Event social responsibility : a note to improve outcomes for sponsors and events
Scheinbaum, Angeline Close
;
Lacey, Russell
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1982-1986
Persistent link: https://www.econbiz.de/10011384219
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