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Cross-border relationships and performance : revisiting a complex linkage
Obadia, Claude; Vida, Irena - In: Journal of business research : JBR 64 (2011) 5, pp. 467-475
Persistent link: https://www.econbiz.de/10008901471
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Extending prospect theory cross-culturally by examining switching behavior in consumer and business-to-business contexts
Marshall, Roger; Huan, Tzung-cheng; Xu, Yingzi; Nam, Inwoo - In: Journal of business research : JBR 64 (2011) 8, pp. 871-878
Persistent link: https://www.econbiz.de/10009228996
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Cross-cultural effects in E-retailing : the moderating role of cultural confinement in differentiating Mexican from non-Mexican Hispanic consumers
Huggins, Kyle A.; Holloway, Betsy Bugg; White, Darin W. - In: Journal of business research : JBR 66 (2013) 3, pp. 321-327
Persistent link: https://www.econbiz.de/10009720299
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Understanding the influence of cross-cultural consumer-to-consumer interaction on consumer service satisfaction
Johnson, Guillaume D.; Grier, Sonya A. - In: Journal of business research : JBR 66 (2013) 3, pp. 306-313
Persistent link: https://www.econbiz.de/10009720306
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Postmodern paradoxes in Thai-Asian consumer identity
Tiwsakul, Amy Rungpaka; Hackley, Christopher E. - In: Journal of business research : JBR 65 (2012) 4, pp. 490-496
Persistent link: https://www.econbiz.de/10009512750
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Researchers' introspection for multi-sited ethnographers : a xenoheteroglossic autoethnography
Minowa, Yuko; Visconti, Luca M.; Maclaran, Pauline - In: Journal of business research : JBR 65 (2012) 4, pp. 483-489
Persistent link: https://www.econbiz.de/10009512751
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In search of the Holy Grail in global virtual teams : the mediating role of satisfaction on performance outcomes
Gilli, Katharina; Veglio, Valerio; Gunkel, Marjaana; … - In: Journal of business research : JBR 146 (2022), pp. 325-337
Persistent link: https://www.econbiz.de/10013271406
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Consumer multiculturation in multicultural marketplaces : Mexican immigrants' responses to the global consumer culture construction of Tex-Mex as Mexican food
Ibarra-Cantu, Cecilia; Cheetham, Fiona - In: Journal of business research : JBR 134 (2021), pp. 70-77
Persistent link: https://www.econbiz.de/10012643498
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Marketer acculturation to diversity needs : the case of modest fashion across two multicultural contexts
Slater, Stephanie; Demangeot, Catherine - In: Journal of business research : JBR 134 (2021), pp. 702-715
Persistent link: https://www.econbiz.de/10012643951
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Religion as a field of transcultural practices in multicultural marketplaces
Cruz, Angela Gracia B.; Seo, Yuri; Buchanan-Oliver, Margo - In: Journal of business research : JBR 91 (2018), pp. 317-325
Persistent link: https://www.econbiz.de/10011903211