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Explaining profitability : dispelling the market share fog
Markell, Stephen J.; Strickland, Thomas H.; Neeley, Sue E. - In: Journal of business research : JBR 16 (1988) 3, pp. 189-196
Persistent link: https://www.econbiz.de/10003625220
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Change in international market strategy as a reaction to performance decline
Lages, Luis Filipe; Mata, José; Griffith, David A. - In: Journal of business research : JBR 66 (2013) 12, pp. 2600-2611
Persistent link: https://www.econbiz.de/10010233138
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Cause mapping of simple and complex marketing strategies
Chen, Shieh-liang; Liang, Hao-an - In: Journal of business research : JBR 67 (2014) 1, pp. 2867-2876
Persistent link: https://www.econbiz.de/10010235299
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Industry conditions, market share, and the firm's ability to derive business-line profitability from diverse technological portfolios
Hoskins, Jake D.; Carson, Stephen J. - In: Journal of business research : JBR 149 (2022), pp. 178-192
Persistent link: https://www.econbiz.de/10013325582
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Competition for memory retrieval between private label and national brands
Nenycz-Thiel, Magda; Sharp, Byron; Dawes, John; … - In: Journal of business research : JBR 63 (2010) 11, pp. 1142-1147
Persistent link: https://www.econbiz.de/10008696685
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First come, first served : how market and non-market actions influence pioneer market share
Usero, Belén; Fernández Rodríguez, Zulima - In: Journal of business research : JBR 62 (2009) 11, pp. 1139-1145
Persistent link: https://www.econbiz.de/10003897415
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Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance
Sharma, Piyush; St. Davčik, Nebojša; Pillai, Kishore … - In: Journal of business research : JBR 69 (2016) 12, pp. 5662-5669
Persistent link: https://www.econbiz.de/10011597445
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A meta-analysis of correlations between market share and other brand performance metrics in FMCG markets
Jung, Sang-Uk; Zhu, John; Gruca, Thomas S. - In: Journal of business research : JBR 69 (2016) 12, pp. 5901-5908
Persistent link: https://www.econbiz.de/10011597549
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Keiretsu centrality : profits and profit stability ; a power dependence perspective
Brouthers, Lance Eliot; Gao, Yan; Napshin, Stuart - In: Journal of business research : JBR 67 (2014) 12, pp. 2603-2610
Persistent link: https://www.econbiz.de/10010483032
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Staying small, staying strong? : retail store underexpansion and retailer profitability
Fay, Scott; Feng, Cong; Patel, Pankaj - In: Journal of business research : JBR 144 (2022), pp. 663-678
Persistent link: https://www.econbiz.de/10013185026