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More on the role of switching costs in service markets : a research note
Chebat, Jean-Charles; Davidow, Moshe; Borges, Adilson - In: Journal of business research : JBR 64 (2011) 8, pp. 823-829
Persistent link: https://www.econbiz.de/10009229004
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The relationship between satisfaction and loyalty : a mediator analysis
Picón, Araceli; Castro, Ignacio; Roldán, José L. - In: Journal of business research : JBR 67 (2014) 5, pp. 746-751
Persistent link: https://www.econbiz.de/10010363348
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The double-edged sword : the positive and negative effects of swithcing costs on customer exit and revenge
Haj-Salem, Narjes; Chebat, Jean-Charles - In: Journal of business research : JBR 67 (2014) 6, pp. 1106-1113
Persistent link: https://www.econbiz.de/10010364518
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Multichannel service providers' strategy : understanding customers' switching and free-riding behavior
Chou, Szu-Yu; Shen, George C.; Chiu, Hung-Chang; Chou, … - In: Journal of business research : JBR 69 (2016) 6, pp. 2226-2232
Persistent link: https://www.econbiz.de/10011472193
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Free no more : investigating customer reactions to unexpected free-to-fee switches
Cziehso, Gerrit Paul; Schäfers, Tobias; Kukar-Kinney, … - In: Journal of business research : JBR 101 (2019), pp. 229-242
Persistent link: https://www.econbiz.de/10012103251
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Cultural personal values and switching costs perceptions : beyond Hofstede
Blut, Markus; Beatty, Sharon E.; Northington, William Magnus - In: Journal of business research : JBR 150 (2022), pp. 339-353
Persistent link: https://www.econbiz.de/10013365721
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Is "three" a lucky number? : exchange-rate exposure in a "Rule of Three" model
Andrikopoulos, Athanasios; Dassiou, Xeni - In: Journal of business research : JBR 121 (2020), pp. 85-92
Persistent link: https://www.econbiz.de/10012417321
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Indian consumers' purchase intention toward a United States versus local brand
Kumar, Archana; Lee, Hyun-joo; Kim, Youn-kyung - In: Journal of business research : JBR 62 (2009) 5, pp. 521-527
Persistent link: https://www.econbiz.de/10003846858
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Brand equity estimation model
Oliveira, Marta Olivia Rovedder de; Silveira, Cleo Schmitt - In: Journal of business research : JBR 68 (2015) 12, pp. 2560-2568
Persistent link: https://www.econbiz.de/10011399588
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Online brand community engagement : scale development and validation
Baldus, Brian J.; Voorhees, Clay; Calantone, Roger J. - In: Journal of business research : JBR 68 (2015) 5, pp. 978-985
Persistent link: https://www.econbiz.de/10010516642