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Advertising effects
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Journal of business research : JBR
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1,142
IZA Discussion Papers
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602
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391
NBER Working Paper
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World development : the multi-disciplinary international journal devoted to the study and promotion of world development
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Journal of economic behavior & organization : JEBO
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Journal of advertising : official publication of the American Academy of Advertising
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Applied economics letters
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International journal of advertising : the quarterly review of marketing communications
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Gender in management : an international journal
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International journal of advertising : the review of marketing communications
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Gender in Management: An International Journal
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Seoul journal of economics
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World Bank E-Library Archive
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Journal of Asian economics
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Pacific-Basin finance journal
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Journal of retailing and consumer services
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KDI School working paper series
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The Korean economic review
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ECONIS (ZBW)
368
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1
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
2
An investigation of brand placement effects on brand attitudes and purchase intentions : brand placements versus TV commercials
Davtyan, Davit
;
Cunningham, Isabella
- In:
Journal of business research : JBR
70
(
2017
),
pp. 160-167
Persistent link: https://www.econbiz.de/10011620408
Saved in:
3
Regulatory fit effects of
gender
and marketing message content
McKay-Nesbitt, Jane
;
Bhatnagar, Namita
;
Smith, Malcolm C.
- In:
Journal of business research : JBR
66
(
2013
)
11
,
pp. 2245-2251
Persistent link: https://www.econbiz.de/10009789038
Saved in:
4
The effect of ad smiles on consumer attitudes and intentions : influence of model
gender
and consumer
gender
Trivedi, Rohit H.
;
Teichert, Thorsten
- In:
Journal of business research : JBR
99
(
2019
),
pp. 197-205
Persistent link: https://www.econbiz.de/10012023600
Saved in:
5
Men hate it, women love it : guilty pleasure advertising messages
Lancellotti, Matthew P.
;
Thomas, Sunil
- In:
Journal of business research : JBR
85
(
2018
),
pp. 271-280
Persistent link: https://www.econbiz.de/10011815526
Saved in:
6
Sociocultural changes and portrayal of women in advertisements : a temporal investigation across product categories
Tripathi, Sanjeev
;
Bansal, Anjali
;
Bansal, Amrita
- In:
Journal of business research : JBR
153
(
2022
),
pp. 216-227
Persistent link: https://www.econbiz.de/10013534014
Saved in:
7
Endorser
gender
and age effects in B2B advertising
Mohan, Mayoor
;
Ferguson, Jodie L.
;
Huhmann, Bruce A.
- In:
Journal of business research : JBR
148
(
2022
),
pp. 60-75
Persistent link: https://www.econbiz.de/10013325446
Saved in:
8
Universal differences in advertising avoidance behavior : a cross-cultural study
Rojas-Méndez, José I.
;
Davies, Gary
;
Madran, Canan
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 947-954
Persistent link: https://www.econbiz.de/10003887572
Saved in:
9
Interactive TV advertising : iTV ad executional factors
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 831-839
Persistent link: https://www.econbiz.de/10009552455
Saved in:
10
Changing the stakes : a content analysis of Internet gambling advertising in TV poker programs between 2006 and 2010
Kim, Yoojung
;
Lee, Wei-Na
;
Jung, Jong-hyuok
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1644-1650
Persistent link: https://www.econbiz.de/10009757002
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