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Marketing management
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Journal of business research : JBR
SpringerLink / Bücher
271
Industrial marketing management : the international journal for industrial and high-tech firms
254
Journal of strategic marketing
195
Europäische Hochschulschriften / 5
149
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131
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125
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106
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101
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93
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91
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78
European Journal of Marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Lehrbuch
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The journal of brand management : an international journal
60
Business horizons
51
Journal of advertising research
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Springer eBook Collection / Business and Economics
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The marketing review
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Journal of marketing research : JMR
48
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
Health marketing quarterly
47
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of business economics : JBE
46
Journal of global marketing
46
Marketing : ZFP ; journal of research and management
45
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
44
Harvard-Business-Manager : das Wissen der Besten
43
International journal of technology marketing : IJTMkt
43
Marketing letters : a journal of research in marketing
43
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
43
Journal of business ethics : JOBE
42
Jahrbuch der Absatz- und Verbrauchsforschung
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ECONIS (ZBW)
342
USB Cologne (EcoSocSci)
1
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1
Synergistic effects of market orientation implementation and internalization on firm performance : direct marketing service provider industry
Abbu, Haroon R.
;
Gopalakrishna, Pradeep
- In:
Journal of business research : JBR
125
(
2021
),
pp. 851-863
Persistent link: https://www.econbiz.de/10012494186
Saved in:
2
Market innovation : a literature review and new research directions
Sprong, Niels
;
Driessen, Paul H.
;
Hillebrand, Bas
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 450-462
Persistent link: https://www.econbiz.de/10012435344
Saved in:
3
Why do you want a relationship, anyway? : consent to receive marketing communications and donors' willingness to engage with nonprofits
Minguez, Ana
;
Sesé, F. Javier
- In:
Journal of business research : JBR
148
(
2022
),
pp. 356-367
Persistent link: https://www.econbiz.de/10013325489
Saved in:
4
Wisdom of crowds : SWOT analysis based on hybrid text mining methods using online reviews
Wu, Jie
;
Zhao, Narisa
;
Yang, Tong
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014541931
Saved in:
5
Firm-level capabilities towards big data value creation
Brinch, Morten
;
Gunasekaran, Angappa
;
Wamba, Samuel Fosso
- In:
Journal of business research : JBR
131
(
2021
),
pp. 539-548
Persistent link: https://www.econbiz.de/10012545085
Saved in:
6
Business analytics and firm performance : the mediating role of business process performance
Aydiner, Arafat Salih
;
Tatoğlu, Ekrem
;
Bayraktar, Erkan
; …
- In:
Journal of business research : JBR
96
(
2019
),
pp. 228-237
Persistent link: https://www.econbiz.de/10011980943
Saved in:
7
The analytics paradigm in business research
Delen, Dursun
;
Zolbanin, Hamed M.
- In:
Journal of business research : JBR
90
(
2018
),
pp. 186-195
Persistent link: https://www.econbiz.de/10011882016
Saved in:
8
Inter-firm learning and knowledge-sharing in multinational networks : an outsourced organization's perspective
Gupta, Samir
;
Polonsky, Michael J.
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 615-622
Persistent link: https://www.econbiz.de/10010363445
Saved in:
9
Knowledge management processes and sustainable competitive advantage : an empirical examination in private universities
Mahdi, Omar Rabeea
;
Nassar, Islam A.
;
Mahmoud Khalid …
- In:
Journal of business research : JBR
94
(
2019
),
pp. 320-334
Persistent link: https://www.econbiz.de/10011947427
Saved in:
10
The impact of contemporary dance methods on innovative competence development
Yams, Nina Bozic
- In:
Journal of business research : JBR
85
(
2018
),
pp. 494-503
Persistent link: https://www.econbiz.de/10011815636
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