Wisdom of crowds : SWOT analysis based on hybrid text mining methods using online reviews
Year of publication: |
2024
|
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Authors: | Wu, Jie ; Zhao, Narisa ; Yang, Tong |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 171.2024, Art.-No. 114378, p. 1-14
|
Subject: | Sentiment analysis | Core competitive advantages/disadvantages | Dynamic perspective | Online reviews | SWOT analysis | TF-IDF | Data Mining | Data mining | SWOT-Analyse | Personalisierung | Personalization | Text |
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