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Response-time measurement of group purchasing-decision power structures
Marshall, Roger; Reday, Peter Alan; Woonbong, Na; … - In: Journal of business research : JBR 60 (2007) 7, pp. 711-719
Persistent link: https://www.econbiz.de/10003484200
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Decision making in emerging markets : the Delphi approach's contribution to coping with uncertainty and equivocality
Winkler, Jens; Kuklinski, Christian; Moser, Roger - In: Journal of business research : JBR 68 (2015) 5, pp. 1118-1126
Persistent link: https://www.econbiz.de/10010517084
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Risk, uncertainty, and heuristics
Mousavi, Shabnam; Gigerenzer, Gerd - In: Journal of business research : JBR 67 (2014) 8, pp. 1671-1678
Persistent link: https://www.econbiz.de/10010379250
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Distance and perceptions of risk in internationalization decisions
Kraus, Sascha; Ambos, Tina C.; Eggers, Felix; Cesinger, … - In: Journal of business research : JBR 68 (2015) 7, pp. 1501-1505
Persistent link: https://www.econbiz.de/10011297906
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Risk perception : evidence of an interactive process
Blaylock, Bruce K. - In: Journal of business research : JBR 13 (1985) 3, pp. 207-221
Persistent link: https://www.econbiz.de/10001021720
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The influence of horizontal and vertical product attribute information on decision making under risk : the role of perceived competence
Min, Dong-Jun; Cunha, Marcus - In: Journal of business research : JBR 97 (2019), pp. 174-183
Persistent link: https://www.econbiz.de/10012002867
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Measuring preferences with hybrid conjoint analysis : the impact of a different number of attributes in the master design
Moore, William L.; Semenik, Richard J. - In: Journal of business research : JBR 16 (1988) 3, pp. 261-274
Persistent link: https://www.econbiz.de/10003634364
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Nested multinomial logit analysis of scanner data for a hierarchical choice model
Buckley, Patrick G. - In: Journal of business research : JBR 17 (1988) 2, pp. 133-154
Persistent link: https://www.econbiz.de/10003504234
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Special issue : 2007 La Londe conference ; marketing communications and consumer behavior
Askegaard, Søren (contributor) - 2008
Persistent link: https://www.econbiz.de/10003766333
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Hope and self-regulatory goals applied to an advertising context : promoting prevention stimulates goal-directed behavior
Poels, Karolien; Dewitte, Siegfried - In: Journal of business research : JBR 61 (2008) 10, pp. 1030-1040
Persistent link: https://www.econbiz.de/10003766338