Hope and self-regulatory goals applied to an advertising context : promoting prevention stimulates goal-directed behavior
Year of publication: |
2008
|
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Authors: | Poels, Karolien ; Dewitte, Siegfried |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 61.2008, 10, p. 1030-1040
|
Subject: | Werbewirkung | Advertising effects | Emotion | Marketingmanagement | Marketing management | Operations Research | Operations research |
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