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Impact of Covid-19 on consumer behavior : will the old habits return or die?
Sheth, Jagdish N. - In: Journal of business research : JBR 117 (2020), pp. 280-283
Persistent link: https://www.econbiz.de/10012286029
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Growing the pie in emerging markets : marketing strategies for increasing the ratio of non-users to users
Sinha, Mona; Sheth, Jagdish N. - In: Journal of business research : JBR 86 (2018), pp. 217-224
Persistent link: https://www.econbiz.de/10011855302
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Developing a model of antecedents to consumers' perceptions and evaluations of price unfairness
Bechwati, Nada Nasr; Sisodia, Rajendra; Sheth, Jagdish N. - In: Journal of business research : JBR 62 (2009) 8, pp. 761-767
Persistent link: https://www.econbiz.de/10003861039
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The geopolitics of supply chains : assessing the consequences of the Russo-Ukrainian war for B2B relationships
Sheth, Jagdish N.; Uslay, Can - In: Journal of business research : JBR 166 (2023), pp. 1-7
Persistent link: https://www.econbiz.de/10014380335
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Next frontiers of research in data driven marketing : will techniques keep up with data tsunami?
Sheth, Jagdish N.; Kellstadt, Charles H. - In: Journal of business research : JBR 125 (2021), pp. 780-784
Persistent link: https://www.econbiz.de/10012494174
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The growing importance of customer-centric support services for improving customer experience
Sheth, Jagdish N.; Jain, Varsha; Ambika, Anupama - In: Journal of business research : JBR 164 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014303770
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Demographics in consumer behavior
Sheth, Jagdish N. - In: Journal of business research : JBR 5 (1977) 2, pp. 129-138
Persistent link: https://www.econbiz.de/10002821008
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Competitive advantage in the global marketplace: a focus on marketing strategy
Hult, G.Tomas M.; Cravens, David W.; Sheth, Jagdish - In: Journal of business research : JBR 51 (2001) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10006726726
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Marketing productivity: issues and analysis
Sheth, Jagdish N.; Sisodia, Rajendra S. - In: Journal of business research : JBR 55 (2002) 5, pp. 349-362
Persistent link: https://www.econbiz.de/10006723909
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From international to integrated marketing
Sheth, Jagdish N. - In: Journal of business research : JBR 51 (2001) 1, pp. 5-10
Persistent link: https://www.econbiz.de/10006726725