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Giant fight : customer churn prediction in traditional broadcast industry
Li, Yixin; Hou, Bingzhang; Wu, Yue; Zhao, Donglai; Xie, … - In: Journal of business research : JBR 131 (2021), pp. 630-639
Persistent link: https://www.econbiz.de/10012545031
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Effect of service transgressions on distant third-party customers : the role of moral identity and moral judgment
Sharma, Isha; Jain, Kokil; Behl, Abhishek - In: Journal of business research : JBR 121 (2020), pp. 696-712
Persistent link: https://www.econbiz.de/10012417388
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Customer perception and response to ethical norms in legal services marketing
Ndubisi, Nelson Oly; Nataraajan, Rajan; Lai, Rebecca - In: Journal of business research : JBR 67 (2014) 3, pp. 361-368
Persistent link: https://www.econbiz.de/10010245241
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CSR motivation and customer extra-role behavior : moderation of ethical corporate identity
Karaosmanoglu, Elif; Altinigne, Nesenur; Gamze, Didem - In: Journal of business research : JBR 69 (2016) 10, pp. 4161-4167
Persistent link: https://www.econbiz.de/10011553942
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The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution
Hunt, Shelby D. - In: Journal of business research : JBR 95 (2019), pp. 408-416
Persistent link: https://www.econbiz.de/10011980217
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How can ethical brands respond to service failures? : understanding how moral identity motivats compensation preferences through self-consistency and social approval
Gils, Suzanne van; Horton, Kate E. - In: Journal of business research : JBR 95 (2019), pp. 455-463
Persistent link: https://www.econbiz.de/10011980252
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Customer orientation and firm performance : the joint moderating effects of ethical leadership and competitive intensity
Feng, Taiwen; Wang, Dan; Lawton, Alan; Luo, Ben Nanfeng - In: Journal of business research : JBR 100 (2019), pp. 111-121
Persistent link: https://www.econbiz.de/10012023783
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Corporate social responsibility as a determinant of consumer loyalty : an examination of ethical standard, satisfaction, and trust
Park, Eunil; Kim, Ki Joon; Kwon, Sang Jib - In: Journal of business research : JBR 76 (2017), pp. 8-13
Persistent link: https://www.econbiz.de/10011712545
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Do morally disengaged employees withdraw from customer-oriented citizenship behavior in response to customers' uncivil behavior?
Agnihotri, Arpita; Bhattacharya, Saurabh; Gupta, Suraksha - In: Journal of business research : JBR 165 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014331848
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Organizational dimensions of marketing-research ethics
Skinner, Steven J.; Ferrell, O. C.; Dubinsky, Alan J. - In: Journal of business research : JBR 16 (1988) 3, pp. 209-223
Persistent link: https://www.econbiz.de/10003533337