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Journal of business research : JBR
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Marketing innovation : a consequence of competitivenesse
Gupta, Suraksha
;
Malhotra, Naresh K.
;
Czinkota, Michael R.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5671-5681
Persistent link: https://www.econbiz.de/10011597448
Saved in:
2
Reflections on the state-of-the-art in "Ethics & morality in customer-brand relationships" : directions for future research
Agarwal, James
;
Malhotra, Naresh K.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 392-400
Persistent link: https://www.econbiz.de/10011980206
Saved in:
3
Does brand experience translate into brand commitment? : a mediated-moderation model of brand passion and perceived brand ethicality
Das, Gopal
;
Agarwal, James
;
Malhotra, Naresh K.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 479-490
Persistent link: https://www.econbiz.de/10011980380
Saved in:
4
An empirical investigation of unique traits of retailing industry in emerging economies : the perspective of consumer-packaged goods manufacturers
Patil, Ashutosh
;
Borle, Sharad
;
Singh, Siddharth Shekhar
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468643
Saved in:
5
Hunting for new customers : assessing the drivers of effective salesperson prospecting and conversion
Gopalakrishna, Srinath
;
Crecelius, Andrew T.
;
Patil, …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 916-926
Persistent link: https://www.econbiz.de/10013325729
Saved in:
6
Field validation study of conjoint analysis using selected mail survey response rate facilitators
Lund, Daulatram B.
;
Malhotra, Naresh K.
;
Smith, Allen E.
- In:
Journal of business research : JBR
16
(
1988
)
4
,
pp. 351-368
Persistent link: https://www.econbiz.de/10003620943
Saved in:
7
An integrated model of attitude and affect - Theoretical foundation and an empirical investigation
Agarwal, James
;
Malhotra, Naresh K.
- In:
Journal of business research : JBR
58
(
2005
)
4
,
pp. 483-493
Persistent link: https://www.econbiz.de/10006713940
Saved in:
8
Attitude and affect: new frontiers of research in the 21st century
Malhotra, Naresh K.
- In:
Journal of business research : JBR
58
(
2005
)
4
,
pp. 477-482
Persistent link: https://www.econbiz.de/10006713941
Saved in:
9
Print Advertising at the Component Level: A Cross-Cultural Comparison of the United States and Japan
Javalgi, Rajshekhar G.
;
Cutler, Bob D.
;
Malhotra, Naresh K.
- In:
Journal of business research : JBR
34
(
1995
)
2
,
pp. 117-124
Persistent link: https://www.econbiz.de/10006740980
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