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Journal of business research : JBR
Journal of marketing research : JMR
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Journal of marketing
12
Marketing Science
10
Research report / Graduate School Research Institute Systems, Organisations and Management
9
Robert H. Smith School Research Paper
8
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
7
Discussion paper / Center for Economic Research, Tilburg University
6
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Marketing letters : a journal of research in marketing
6
Psychometrika
6
Research Report / Faculteit Economie en Bedrijfskunde, Rijksuniversiteit Groningen
6
Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Research report / Graduate School Research Institute Systems, Organisations and Management / Graduate School Research Institute Systems, Organisations and Management
5
Economics letters
4
International Series in Quantitative Marketing
4
International series in quantitative marketing
4
Journal of applied econometrics
4
MSI reports : working paper series
4
Marketing Letters
4
Business Economics Working Papers
3
Conjoint measurement : methods and applications
3
Foundations and trends in marketing : FTMKT
3
Fundamentals of marketing research ; Vol. 6
3
Journal of Business & Economic Statistics
3
Journal of behavioral decision making
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
Management Science
3
SOM research reports
3
Statistica Neerlandica
3
Customer engagement marketing
2
Economics Letters
2
Economics Working Papers / Department of Economics and Business, Universitat Pompeu Fabra
2
European journal of marketing : EJM
2
Foundations and Trends(R) in Marketing
2
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ECONIS (ZBW)
7
OLC EcoSci
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1
Targeting and timing promotional activities: an agent-based model for the takeoff of new products
Delre, S. A.
;
Jager, Wander
;
Bijmolt, Tammo H. A.
; …
- In:
Journal of business research : JBR
60
(
2007
)
8
,
pp. 826-835
Persistent link: https://www.econbiz.de/10003499753
Saved in:
2
A meta-analysis of the effects of music in tourism and hospitality settings
Trompeta, Maria-Angeliki
;
Karantinou, Kalipso
;
Koritos, …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013197860
Saved in:
3
Challenges at the marketing-operations interface in omni-channel retail environments
Bijmolt, Tammo H. A.
;
Broekhuis, Manda
;
Leeuw, Sander de
; …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 864-874
Persistent link: https://www.econbiz.de/10012420638
Saved in:
4
Determinants of consumers' attitudes towards digital advertising : a meta-analytic comparison across time and touchpoints
Lütjens, Henk
;
Eisenbeiß, Maik
;
Fiedler, Maximilian
; …
- In:
Journal of business research : JBR
153
(
2022
),
pp. 445-466
Persistent link: https://www.econbiz.de/10013534078
Saved in:
5
Contributions to attention based marketing : foundations, insights, and challenges
Orquin, Jacob Lund
;
Wedel, Michel
- In:
Journal of business research : JBR
111
(
2020
),
pp. 85-90
Persistent link: https://www.econbiz.de/10012237778
Saved in:
6
Heads up : head movements during ad exposure respond to consumer goals and predict brand memory
Pieters, Rik
;
Wedel, Michel
- In:
Journal of business research : JBR
111
(
2020
),
pp. 281-289
Persistent link: https://www.econbiz.de/10012237814
Saved in:
7
Special section on eye tracking applications in marketing
Orquin, Jacob Lund
(
ed.
);
Wedel, Michel
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012238497
Saved in:
8
Adoption of a Service Innovation in the Business Market: An Empirical Test of Supply-Side Variables
Frambach, Ruud T.
;
Barkema, Harry G.
;
Nooteboom, Bart
; …
- In:
Journal of business research : JBR
41
(
1998
)
2
,
pp. 161
Persistent link: https://www.econbiz.de/10006734294
Saved in:
9
Fuzzy Clusterwise Regression in Benefit Segmentation: Application and Investigation into its validity
Steenkamp, Jan-Benedict E.M.
;
Wedel, Michel
- In:
Journal of business research : JBR
26
(
1993
)
3
,
pp. 237-250
Persistent link: https://www.econbiz.de/10006746735
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