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ECONIS (ZBW)
1,443
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1
Critical brand
innovation
factors (CBIF) : understanding
innovation
and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Saved in:
2
Strategic orientations and performance : a configurational perspective
Deutscher, Franziska
;
Zapkau, Franziska
;
Schwens, Christian
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 849-861
Persistent link: https://www.econbiz.de/10011436304
Saved in:
3
External learning, market dynamics, and radical
innovation
: evidence from China's high-tech firms
Bao, Yongchuan
;
Chen, Xiaoyun
;
Zhou, Kevin Zheng
- In:
Journal of business research : JBR
65
(
2012
)
8
,
pp. 1226-1233
Persistent link: https://www.econbiz.de/10009562044
Saved in:
4
The impact of product features on market orientation in technology-based new ventures
Zhou, Zhao
;
Verburg, Robert M.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014434830
Saved in:
5
Hope and self-regulatory goals applied to an advertising context : promoting prevention stimulates goal-directed behavior
Poels, Karolien
;
Dewitte, Siegfried
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1030-1040
Persistent link: https://www.econbiz.de/10003766338
Saved in:
6
Exemplars' impacts in marketing communication campaigns
Uribe, Rodrigo
;
Manzur, Enrique
;
Hidalgo, Pedro
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1787-1790
Persistent link: https://www.econbiz.de/10009772373
Saved in:
7
Effects of advertising-evoked vicarious nostalgia on brand heritage
Merchant, Altaf
;
Rose, Gregory
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2619-2625
Persistent link: https://www.econbiz.de/10010233136
Saved in:
8
Associative and dissociative comparative advertising strategies in broadening brand positioning
Jewell, Robert D.
;
Saenger, Christina
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1559-1566
Persistent link: https://www.econbiz.de/10010379270
Saved in:
9
Effects of message appeal and service type in CSR communication strategies
Andreu, Luisa
;
Casado-Díaz, Ana B.
;
Mattila, Anna S.
- In:
Journal of business research : JBR
68
(
2015
)
7
,
pp. 1488-1495
Persistent link: https://www.econbiz.de/10011297912
Saved in:
10
I implement, they deliberate : the matching effects of point of view and mindset on consumer attitudes
Zhang, Jin
;
Xu, Xiaobing
;
Keh, Hean Tat
- In:
Journal of business research : JBR
139
(
2022
),
pp. 397-410
Persistent link: https://www.econbiz.de/10013194197
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