Exemplars' impacts in marketing communication campaigns
Rodrigo Uribe; Enrique Manzur; Pedro Hidalgo
| Year of publication: |
2013
|
|---|---|
| Authors: | Uribe, Rodrigo ; Manzur, Enrique ; Hidalgo, Pedro |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 10, p. 1787-1790
|
| Subject: | Werbewirkung | Advertising effects | Organtransplantation | Organ transplantation | Marketingmanagement | Marketing management | USA | United States | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009772373