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Marketing extends beyond humans
Morwitz, Vicki G. - In: Journal of business research : JBR 61 (2008) 5, pp. 544-545
Persistent link: https://www.econbiz.de/10003709395
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It's beginning to smell (and sound) a lot like Christmas: the interactive effects of ambient scent and music in a retail setting
Spangenberg, Eric R.; Grohmann, Bianca; Sprott, David E. - In: Journal of business research : JBR 58 (2005) 11, pp. 1583-1589
Persistent link: https://www.econbiz.de/10006714943
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Gender-congruent ambient scent influences on approach and avoidance behaviors in a retail store
Spangenberg, Eric R.; Sprott, David E.; Grohmann, Bianca; … - In: Journal of business research : JBR 59 (2006) 12, pp. 1281-1287
Persistent link: https://www.econbiz.de/10007383382
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Ingredient branding for a luxury brand : the role of brand and product fit
Moon, Hakil; Sprott, David E. - In: Journal of business research : JBR 69 (2016) 12, pp. 5768-5774
Persistent link: https://www.econbiz.de/10011597500
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The smartness paradox: the moderating effect of brand quality reputation on consumers' reactions to RFID-based smart fitting rooms
Mukherjee, Amaradri; Smith, Ronn J.; Turri, Anna M. - In: Journal of business research : JBR 92 (2018), pp. 290-299
Persistent link: https://www.econbiz.de/10011925471
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Consumer need for tactile input - An internet retailing challenge
Citrin, Alka Varma; Stem, Donald E.; Spangenberg, Eric R.; … - In: Journal of business research : JBR 56 (2003) 11, pp. 915
Persistent link: https://www.econbiz.de/10006720215
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Marketing extends beyond humans
Morwitz, Vicki G. - In: Journal of business research : JBR 61 (2008) 5, pp. 544-545
Persistent link: https://www.econbiz.de/10007988610
Cover Image
Marketing extends beyond humans
Morwitz, Vicki G. - In: Journal of business research : JBR 61 (2008) 5, pp. 544-546
Persistent link: https://www.econbiz.de/10008897311
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Unit price usage knowledge - Conceptualization and empirical assessment
Manning, Kenneth C.; Sprott, David E.; Miyazaki, Anthony D. - In: Journal of business research : JBR 56 (2003) 5, pp. 367-378
Persistent link: https://www.econbiz.de/10006721157