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Relationship marketing's role in managing the firm-investor dyad
Hoffmann, Arvid O. I.; Pennings, Joost M. E.; Wies, Simone - In: Journal of business research : JBR 64 (2011) 8, pp. 896-903
Persistent link: https://www.econbiz.de/10009228983
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Exploring the dark side of third-party certification effect in B2B relationships : a professional financial services perspective
Cheng, Louis T. W.; Sharma, Piyush; Shen, Jianfu; Ng, … - In: Journal of business research : JBR 127 (2021), pp. 123-136
Persistent link: https://www.econbiz.de/10012494391
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Hair-brained or great-hair business? : assessing alternative markets and product-service designs for successful startups by small-retail entrepreneurs
Coleman, Linda Jane; Wu, Pei-ling; Luther, Raminder K. - In: Journal of business research : JBR 67 (2014) 6, pp. 1136-1144
Persistent link: https://www.econbiz.de/10010365173
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Entrepreneurial orientation, marketing capabilities and performance : the moderating role of competitive intensity on Latin American international new ventures
Martin, Silvia L.; Javalgi, Rajshekhar G. - In: Journal of business research : JBR 69 (2016) 6, pp. 2040-2051
Persistent link: https://www.econbiz.de/10011471672
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Entrepreneurial marketing and firm performance : synthesis and conceptual development
Alqahtani, Nasser; Uslay, Can - In: Journal of business research : JBR 113 (2020), pp. 62-71
Persistent link: https://www.econbiz.de/10012230437
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Developing a scale for entrepreneurial marketing : revealing its inner frame and prediction of performance
Eggers, Fabian; Niemand, Thomas; Kraus, Sascha; Breier, … - In: Journal of business research : JBR 113 (2020), pp. 72-82
Persistent link: https://www.econbiz.de/10012230439
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Post-disaster business recovery : an entrepreneurial marketing perspective
Morrish, Sussie C.; Jones, Rosalind - In: Journal of business research : JBR 113 (2020), pp. 83-92
Persistent link: https://www.econbiz.de/10012230440
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Effective entrepreneurial marketing on Facebook : a longitudinal study
Fink, Matthias; Koller, Monika; Gartner, Johannes; … - In: Journal of business research : JBR 113 (2020), pp. 149-157
Persistent link: https://www.econbiz.de/10012230455
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Entrepreneurial marketing decision-making in rapidly internationalising and de-internationalising start-up firms
Crick, James M.; Crick, Dave; Chaudhry, Shiv - In: Journal of business research : JBR 113 (2020), pp. 158-167
Persistent link: https://www.econbiz.de/10012230456
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Four questions of entrepreneurial marketing education : perspectives of university educators
Gilmore, Audrey; McAuley, Andrew; Miles, Morgan P.; … - In: Journal of business research : JBR 113 (2020), pp. 189-197
Persistent link: https://www.econbiz.de/10012230468