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Consumer behaviour
1,978
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Brand management
410
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
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International journal of consumer studies
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Journal of business ethics : JOBE
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Cogent business & management
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Journal of marketing communications
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Journal of marketing
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The international review of retail, distribution and consumer research
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Technological forecasting & social change : an international journal
294
International journal of retail & distribution management
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Journal of fashion marketing and management
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
2,012
USB Cologne (EcoSocSci)
1
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1
Regulatory fit effects of gender and marketing message content
McKay-Nesbitt, Jane
;
Bhatnagar, Namita
;
Smith, Malcolm C.
- In:
Journal of business research : JBR
66
(
2013
)
11
,
pp. 2245-2251
Persistent link: https://www.econbiz.de/10009789038
Saved in:
2
Consumer responses to mobile coupons : the roles of shopping motivation and regulatory fit
Khajehzadeh, Saman
;
Oppewal, Harmen
;
Tojib, Dewi
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2447-2455
Persistent link: https://www.econbiz.de/10010402772
Saved in:
3
Promoting consumer well-being : examining emotion
regulation
strategies in social advertising messages
Kemp, Elyria
;
Cowart, Kelly
;
Bui, M̃y
- In:
Journal of business research : JBR
112
(
2020
),
pp. 200-209
Persistent link: https://www.econbiz.de/10012230577
Saved in:
4
The role of customer regulatory orientation and fit in online shopping across cultural contexts
Ashraf, Abdul R.
;
Razzaque, Mohammed Abdur
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 6040-6047
Persistent link: https://www.econbiz.de/10011597699
Saved in:
5
Perceived value, transaction cost, and repurchase-intention in online shopping : a relational exchange perspective
Wu, Lei-yu
;
Chen, Kuan-yang
;
Chen, Po-yuan
;
Cheng, Shu-ling
- In:
Journal of business research : JBR
67
(
2014
)
1
,
pp. 2768-2776
Persistent link: https://www.econbiz.de/10010235322
Saved in:
6
Predicting social media engagement with computer vision : an examination of food marketing on Instagram
Philp, Matthew
;
Jacobson, Jenna
;
Pancer, Ethan
- In:
Journal of business research : JBR
149
(
2022
),
pp. 736-747
Persistent link: https://www.econbiz.de/10013325681
Saved in:
7
Composing markets : a framework of intentionality in market-shaping
Hawa, Joelle
;
Baker, Jonathan
;
Plewa, Carolin
- In:
Journal of business research : JBR
121
(
2020
),
pp. 47-57
Persistent link: https://www.econbiz.de/10012417315
Saved in:
8
Matching response to competitors' moves under asymmetric market strength
Hsieh, Kai-Yu
;
Hyun, Eunjung
- In:
Journal of business research : JBR
82
(
2018
),
pp. 202-212
Persistent link: https://www.econbiz.de/10011771852
Saved in:
9
National business systems and firm innovation : a study of developing economies
Pezeshkan, Amir
;
Smith, Adam
;
Fainshmidt, Stav
;
Sedeh, …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5413-5418
Persistent link: https://www.econbiz.de/10011590392
Saved in:
10
Dynamic market impacts of generic dairy advertising
Nicholson, Charles F.
;
Kaiser, Harry M.
- In:
Journal of business research : JBR
61
(
2008
)
11
,
pp. 1125-1135
Persistent link: https://www.econbiz.de/10003766630
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