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~isPartOf:"Journal of business research : JBR"
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Regulatory fit effects of gender and marketing message content
McKay-Nesbitt, Jane
;
Bhatnagar, Namita
;
Smith, Malcolm C.
- In:
Journal of business research : JBR
66
(
2013
)
11
,
pp. 2245-2251
Persistent link: https://www.econbiz.de/10009789038
Saved in:
2
Regulatory fit effects of gender and marketing message content
McKay-Nesbitt, Jane
;
Bhatnagar, Namita
;
Smith, Malcolm C.
- In:
Journal of business research : JBR
66
(
2013
)
11
,
pp. 2245-2251
Persistent link: https://www.econbiz.de/10010161316
Saved in:
3
Determinants of Relationship Quality: An Artificial Neural Network Analysis
Bejou, David
;
Wray, Barry
;
Ingram, Thomas N.
- In:
Journal of business research : JBR
36
(
1996
)
2
,
pp. 137-144
Persistent link: https://www.econbiz.de/10006737565
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