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Anthropomorphism and its implications for advertising hotel brands
Lee, Seonjeong; Oh, Haemoon - In: Journal of business research : JBR 129 (2021), pp. 455-464
Persistent link: https://www.econbiz.de/10012509677
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Understanding customer engagement and social media activities in tourism : a latent profile analysis and cross-validation
So, Kevin Kam Fung; Wei, Wei; Martin, Drew - In: Journal of business research : JBR 129 (2021), pp. 474-483
Persistent link: https://www.econbiz.de/10012509683
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Branding luxury hotels : evidence from the analysis of consumers' "big" visual data on TripAdvisor
Giglio, Simona; Pantano, Eleonora; Bilotta, Eleonora; … - In: Journal of business research : JBR 119 (2020), pp. 495-501
Persistent link: https://www.econbiz.de/10012417034
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Branding the hotel industry : the effect of step-up versus step-down brand extensions
Hultman, Magnus; Papadopoulou, Christina; Oghazi, Pejvak; … - In: Journal of business research : JBR 124 (2021), pp. 560-570
Persistent link: https://www.econbiz.de/10012493927
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Applying consumer-based brand equity in luxury hotel branding
Liu, Matthew Tingchi; Wong, IpKin Anthony; Tseng, … - In: Journal of business research : JBR 81 (2017), pp. 192-202
Persistent link: https://www.econbiz.de/10011771690
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Corporate brand and hotel performance : a resource-based perspective
Silva, Rosario; Gerwe, Oksana; Becerra, Manuel - In: Journal of business research : JBR 79 (2017), pp. 23-30
Persistent link: https://www.econbiz.de/10011745112
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Differences between TripAdvisor and Booking.com in branding co-creation
Tiago, Maria Teresa Borges; Arruda, Carolina; Tiago, … - In: Journal of business research : JBR 123 (2021), pp. 380-388
Persistent link: https://www.econbiz.de/10012435336
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Do independent hotels benefit from the presence of branded ones?
Yang, Yang; Mao, Zhenxing - In: Journal of business research : JBR 76 (2017), pp. 108-117
Persistent link: https://www.econbiz.de/10011712834
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Colors and cultures: exploring the effects of mall décor on consumer perceptions
Chebat, Jean-Charles; Morrin, Maureen - In: Journal of business research : JBR 60 (2007) 3, pp. 189-196
Persistent link: https://www.econbiz.de/10003428813
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Business network commons and their fragilities : emerging configurations of local organizational fields
Ricciardi, Francesca; Zardini, Alessandro; Rossignoli, … - In: Journal of business research : JBR 89 (2018), pp. 328-335
Persistent link: https://www.econbiz.de/10011881794